Senior Director, Retail Media Partnerships & Growth

FairPrice Group; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

FairPrice Group is seeking a Manager (Retail Media Business Development) to drive regional RMN revenue and partnerships with top FMCG brands. The role emphasizes closing large, multi-year deals and shaping the sales roadmap with a data-driven, first-party data approach.

The position requires senior-level relationship building, cross-functional advocacy, and leadership to mentor teams while evangelizing the RMN capabilities in a cookieless, measurement-driven future.

Qualifications

• 5–8 years in publisher-side digital sales or media leadership.
• At least 3+ years specifically within Retail Media or data-driven performance marketing.
• An active network of senior contacts (CMO/VP level) within major CPG/FMCG brands.
• Deep understanding of RMN landscape and ability to explain incrementality/attribution models.

Responsibilities

• Strategic Revenue Leadership: Define the annual sales roadmap, territory planning, revenue forecasting and ROAS-focused discussions.
• Agency & Stakeholder Governance: Manage relationships with Holding Co., Investment Heads, and cross-functional teams to secure budgets and inform the RMN roadmap.
• Market Excellence & Team Mentorship: Represent FPG at events, mentor senior account managers on closing techniques and high-level narratives.

Skills

Publisher Sales

Media Leadership

RMN Focus

Data-Driven

Strategic Mindset

Closing Power

Job description

FairPrice Group is seeking a Manager (Retail Media Business Development) to drive regional RMN revenue and partnerships with top FMCG brands. The role emphasizes closing large, multi-year deals and shaping the sales roadmap with a data-driven, first-party data approach.

The position requires senior-level relationship building, cross-functional advocacy, and leadership to mentor teams while evangelizing the RMN capabilities in a cookieless, measurement-driven future.