Manager/ Specialist (Retail Media Business Development)

FairPrice Group; Singapore; Presencial; SGD 90 000 - 130 000; Tempo integral

Resumo da oferta

FairPrice Group is seeking a Manager (Retail Media Business Development) to drive commercial growth for its retail media and digital ad operations in Singapore. The role focuses on converting digital touchpoints into measurable business outcomes using first‑party retailer data and by building strategic client relationships.

You will lead campaign planning and revenue management, engage digital agencies, collaborate with product and ad ops teams, and translate performance data into ROI stories to

Qualificações

• 4–5 years of experience in digital ad sales, media agency planning, or digital ad operations.
• 1+ years of experience working with Retail Media Networks (RMN), e-commerce platforms, or performance marketing channels (advantageous).
• Established relationships with mid-to-senior brand managers and media agency planners.
• Solid understanding of digital advertising metrics and attribution models.
• Proven ability to manage full sales cycles and close mid-to-large media packages.
• Strong ability to turn data into ROI-focused campaign stories.

Responsabilidades

• Shape the annual digital advertising roadmap and revenue forecasts.
• Build and maintain agency relationships to secure recurring ad spend.
• Collaborate with ad ops and product teams to translate advertiser feedback into platform improvements.

Conhecimentos

Sales execution

Agency relationships

Cross-functional collaboration

Campaign analytics

Data-driven pitching

Communication & storytelling

Descrição da oferta de emprego

As the Manager (Retail Media Business Development), you are a key commercial growth driver for FairPrice Group’s retail media and digital ad operations. Designed for an ambitious, results-driven professional, this role focuses on converting digital touchpoints into measurable business outcomes using first-party retailer data.

Leveraging your digital media expertise, you will build strategic client relationships, execute targeted campaigns, and drive sales performance across our brand and agency networks. You will actively demonstrate the value of our platform’s closed-loop measurement capabilities, positioning our digital advertising solutions to boost both brand visibility and direct sales conversion.

Key Responsibilities

1. Campaign & Revenue Management

• Sales Execution: Assist in shaping the annual digital advertising roadmap, executing category-specific sales tactics, actively managing pipeline growth, and delivering accurate revenue forecasts.
• Outcome-Based Selling: Move beyond basic impression metrics to demonstrate tangible commercial value through ROAS (Return on Ad Spend) and conversion metrics when consulting with brand marketers.
• Data-Driven Pitching: Articulate and present the value of connecting digital campaigns directly to online and in-store point-of-sale (POS) performance data.

2. Client & Agency Engagement

• Agency Relationships: Build and maintain strong day-to-day relationships with digital agency teams, media planners, and media buyers to secure recurring ad spend.
• Cross-Functional Collaboration: Partner closely with ad operations and product teams to translate advertiser feedback into improved ad formats and platform enhancements.
• Campaign Alignment: Support the negotiation and execution of seasonal media plans and product launch packages aligned with client marketing calendars.

3. Performance Optimization & Growth

• Campaign Analytics: Monitor performance metrics, translating campaign data into actionable insights and narrative recap reports to justify advertiser spend and encourage renewals.
• Team Support: Collaborate with and guide junior ad ops specialists on media planning, client presentation techniques, and account management best practices.

Job Requirements

Experience & Domain Expertise

• Industry Tenure: 4–5 years of experience in digital ad sales, media agency planning, or digital ad operations.
• Media Focus: 1+ years of experience working directly with Retail Media Networks (RMN), e-commerce platforms, or performance marketing channels (advantageous, not mandatory).
• Network: Established working relationships with mid-to-senior level brand managers and media agency planners.
• Analytics & Attribution: Solid understanding of digital advertising metrics, performance tracking, and baseline attribution models.
• Sales Execution: Proven ability to manage full sales cycles and consistently close mid-to-large media packages.
• Communication & Storytelling: Strong ability to turn raw performance data into clear campaign recap stories that demonstrate clear ROI.