Key Account Executive (FMCG, General Trade)

Wilmar International; Singapore; On-site; SGD 42,000 - 76,000; Full time

Job summary

Wilmar International is seeking a results-oriented sales professional to support key customer accounts, drive revenue, and build strong relationships with buyers and stakeholders. You will serve as the main point of contact for day-to-day account operations and help execute sales plans and promotions.

The role requires 1–2 years in FMCG/retail, good communication and negotiation skills, and proficiency in Excel.

Qualifications

• 1–2 years in sales or account management within FMCG/retail
• Proven ability to manage key accounts and drive revenue
• Strong communication and negotiation skills
• Proficient in Excel and data-driven decision making

Responsibilities

• Support management of key customer accounts to achieve sales targets
• Build strong relationships with buyers and stakeholders
• Act as the main point of contact for day-to-day account operations
• Execute sales plans and promotions to drive revenue growth
• Identify upselling, cross-selling, and range expansion opportunities
• Monitor sales performance and take corrective actions where needed

Skills

Sales & account management

FMCG/retail knowledge

Excel

Analytical skills

Negotiation

Tools

Sales reporting tools

Job description

• Support the management of key customer accounts to achieve sales targets
• Build strong relationships with buyers and stakeholders
• Act as the main point of contact for day-to-day account operations
• Execute sales plans and promotional activities to drive revenue growth
• Identify opportunities for upselling, cross-selling, and range expansion
• Monitor sales performance and take corrective actions where needed

Trade & Promotion Execution

• Plan and implement trade promotions, pricing strategies, and in-store activities
• Ensure timely execution of campaigns across retail channels
• Work closely with merchandising teams to optimize product visibility

Data Analysis & Reporting

• Track sales data, forecast demand, and analyze performance trends
• Prepare regular reports on account performance and insights
• Use data to support decision-making and improve outcomes

Cross-Functional Collaboration

• Coordinate with marketing, supply chain, and operations teams
• Ensure product availability, timely delivery, and issue resolution
• Support new product launches and distribution expansion
• Address customer queries and resolve issues promptly
• Maintain high levels of customer satisfaction and retention

Requirements:

• 1-2 years of experience in sales, account management with FMCG/retail industry background
• Experience handling modern trade or key account management is an advantage
• Strong communication and negotiation skills
• Good analytical and problem-solving abilities
• Proficiency in Excel and sales reporting tools
• Ability to multitask and work in a fast-paced environment