Head of Social Media & Creative Strategy

The Smart Local Pte Ltd; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

The Smart Local Pte Ltd is seeking a creative and strategic leader to head the MS News Social Media Team, driving social media strategy, audience growth, engagement and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, and contribute hands‑on to content production when needed.

You will stay on top of trends and news, provide data‑driven recommendations, and collaborate with the CEO and Group Creative Leads to align on strategy and

Qualifications

• At least 5 years of relevant social media leadership experience with a strong portfolio.
• Proficient in photography and videography from concept to post-production.
• Strong skills in Adobe Creative Cloud: Premiere Pro, Lightroom, Photoshop.
• Deep understanding of current social media trends and formats.
• Proven ability to grow audience, drive engagement, and monetisation.
• Excellent leadership and coaching to guide creative teams.

Responsabilités

• Lead and manage the Social Media Team to ensure productive, high‑quality output.
• Coach team members in ideation, execution, and performance tracking.
• Shape and execute social media strategy to grow reach, engagement and monetisation.
• Experiment with new formats to enhance brand presence and revenue potential.
• Direct creative for campaigns across platforms including TikTok, Instagram, Facebook and YouTube.
• Contribute hands‑on to content production when piloting new segments or setting creative standards.
• Stay on top of social trends and current news, ensuring timely content.
• Provide insights and data‑driven recommendations to refine strategies and optimise performance.
• Collaborate closely with CEO and Group Creative Leads to align on strategy and key initiatives.

Connaissances

Leadership

Strategic thinking

Team coaching

Content ideation

Data-driven mindset

Communication skills

Project management

Outils

Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop)

Description du poste

The Smart Local Pte Ltd is seeking a creative and strategic leader to head the MS News Social Media Team, driving social media strategy, audience growth, engagement and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, and contribute hands‑on to content production when needed.

You will stay on top of trends and news, provide data‑driven recommendations, and collaborate with the CEO and Group Creative Leads to align on strategy and