Head of Content & Social — AI-Driven Growth (SG & HK)

MONEYSMART SINGAPORE PTE. LTD.; Singapore; Hybride; SGD 240 000 - 360 000; Plein temps

Résumé du poste

MoneySmart Singapore seeks a senior leader to build and scale regional content and social strategies across Singapore and Hong Kong. You will own editorial direction, brand standards, and AI-driven content initiatives to drive audience growth and meaningful user acquisition.

You will lead editorial production, partnerships, and a data-driven approach while aligning with Head of Organic Marketing and other teams to support commercial outcomes.

Qualifications

• 10+ years of experience in content, editorial, brand, or social leadership roles, ideally in fintech, eCommerce, marketplaces, or consumer tech.
• Proven track record of building brand strength through content and social, with measurable improvements.
• Editorial sensibility paired with strategic and commercial instinct.
• Genuine experimentation mindset with structured testing and measurement.
• Fluency with AI reshaping content creation, personalisation, and discovery.
• Experience managing across multiple markets with regional balance.
• Strong analytical mindset for data-driven editorial decisions.
• Excellent stakeholder management and communication skills.

Responsabilités

• Co-create and own MoneySmart's regional content and social strategy for Singapore and Hong Kong, with accountability for audience growth and user acquisition.
• Apply editorial direction and brand standards across markets, considering regulatory and consumer differences.
• Lead editorial response to AI-mediated discovery and integration with AI assistants and generative search.
• Drive adoption of AI in content production, ideation, personalisation, and distribution for quality and velocity.
• Foster a culture of structured experimentation across content and social to test formats and partnerships.
• Identify and develop commercial opportunities such as partnerships and branded content.
• Own the editorial calendar and content production across editorial, social, and partnerships.
• Build a strong link between content and Organic Marketing for a single integrated system.
• Collaborate with Acquisition Marketing, Brand, Design and Commercial teams to support business priorities.

Connaissances

Content leadership

Brand strategy

Editorial strategy

AI in content

Social media leadership

Stakeholder management

Data-driven decisions

Team building

Cross-market experience

Project management

Description du poste

MoneySmart Singapore seeks a senior leader to build and scale regional content and social strategies across Singapore and Hong Kong. You will own editorial direction, brand standards, and AI-driven content initiatives to drive audience growth and meaningful user acquisition.

You will lead editorial production, partnerships, and a data-driven approach while aligning with Head of Organic Marketing and other teams to support commercial outcomes.