Head of Social Media & Creative Strategy

The Smart Local (TSL) Media Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

The Smart Local (TSL) Media Group is seeking a creative and strategic Head of the MS News Social Media Team to lead social strategy, growth, engagement and monetisation across platforms. You will coach the team and contribute hands-on in content production when needed.

You will shape and execute social media strategies for TikTok, Instagram, Facebook and YouTube, oversee content quality, stay on top of trends, and provide data-driven insights to optimise performance while collaborating closely

Qualifications

• 5+ years of relevant working experience with portfolio.
• Proficiency in photography and videography from pre to post-production.
• Strong proficiency in Adobe Creative Cloud Software (Premiere Pro, Lightroom, Photoshop).
• Strong understanding of social media platforms with current trends.
• Proven ability to develop and execute strategies that grow audiences and revenue.
• Strong creative eye for ideation, scripting, filming, and editing.
• Leadership and communication skills; coach teams and provide clear direction.
• Hands-on with multiple projects in a fast-paced environment.
• Data-driven mindset with ability to translate insights into strategy.

Responsibilities

• Lead and manage the Social Media Team to ensure high productivity and quality.
• Coach teammates in ideation, execution, and performance tracking.
• Shape and execute social media strategy to grow reach, engagement, and monetisation.
• Experiment with new formats to enhance brand presence and revenue potential.
• Lead creative direction for organic and client campaigns across platforms.
• Contribute hands-on to content production when piloting new segments.
• Stay on top of trends and current news to ensure timely content.
• Provide insights and data-driven recommendations to refine strategies.
• Collaborate with CEO and Group Creative Leads on strategy and initiatives.

Skills

Social media strategy

Team leadership

Content ideation

Scripting

Filming

Editing

Analytics / data-driven

Tools

Premiere Pro

Lightroom

Photoshop

Job description

The Smart Local (TSL) Media Group is seeking a creative and strategic Head of the MS News Social Media Team to lead social strategy, growth, engagement and monetisation across platforms. You will coach the team and contribute hands-on in content production when needed.

You will shape and execute social media strategies for TikTok, Instagram, Facebook and YouTube, oversee content quality, stay on top of trends, and provide data-driven insights to optimise performance while collaborating closely