Assistant Creative Manager

The Smart Local Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The Smart Local Pte Ltd is seeking a creative and strategic leader to head the MS News Social Media Team, driving social media strategy, audience growth, engagement and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, and contribute hands‑on to content production when needed.

You will stay on top of trends and news, provide data‑driven recommendations, and collaborate with the CEO and Group Creative Leads to align on strategy and

Qualifications

• At least 5 years of relevant social media leadership experience with a strong portfolio.
• Proficient in photography and videography from concept to post-production.
• Strong skills in Adobe Creative Cloud: Premiere Pro, Lightroom, Photoshop.
• Deep understanding of current social media trends and formats.
• Proven ability to grow audience, drive engagement, and monetisation.
• Excellent leadership and coaching to guide creative teams.

Responsibilities

• Lead and manage the Social Media Team to ensure productive, high‑quality output.
• Coach team members in ideation, execution, and performance tracking.
• Shape and execute social media strategy to grow reach, engagement and monetisation.
• Experiment with new formats to enhance brand presence and revenue potential.
• Direct creative for campaigns across platforms including TikTok, Instagram, Facebook and YouTube.
• Contribute hands‑on to content production when piloting new segments or setting creative standards.
• Stay on top of social trends and current news, ensuring timely content.
• Provide insights and data‑driven recommendations to refine strategies and optimise performance.
• Collaborate closely with CEO and Group Creative Leads to align on strategy and key initiatives.

Skills

Leadership

Strategic thinking

Team coaching

Content ideation

Data-driven mindset

Communication skills

Project management

Tools

Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop)

Job description

About your role:

We are looking for a creative and strategic leader to head the MS News Social Media Team, driving social media strategy, audience growth, engagement, and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, stay on top of trends and news, and contribute hands‑on to content production when needed.

What you will do:

• Lead and manage the Social Media Team, ensuring smooth operations, high productivity, and consistent quality output
• Conduct quality control and provide coaching, training, and guidance to team members in ideation, execution, and performance tracking
• Shape and execute the social media strategy to grow audience reach, engagement, and monetisation opportunities
• Experiment with new formats and approaches to enhance brand presence and revenue potential
• Lead creative direction for organic and client campaigns across platforms including TikTok, Instagram, Facebook, and YouTube
• Contribute hands‑on to content production (filming, scripting, editing) when piloting new segments or setting creative standards for the team
• Stay on top of social trends and current news, ensuring timely, relevant, and competitive content
• Provide insights and data‑driven recommendations to refine strategies and optimise performance
• Collaborate closely with CEO and Group Creative Leads to align on strategy and key initiatives

A successful candidate should have:

• At least 5years of relevant working experience with a strong portfolio
• Well‑versed in both photography and videography from pre to post‑production
• Strong proficiency in Adobe Creative Cloud Software (Premiere Pro, Lightroom, Photoshop)
• Strong understanding of social media platforms with a good grasp of current trends and content formats.
• Proven ability to develop and execute social media strategies that drive audience growth, engagement, and commercial results.
• Strong creative eye with experience in content ideation, scripting, filming, editing, and creative direction.
• Strong leadership and communication skills, with the ability to coach teams and provide clear creative direction and feedback.
• Comfortable working hands‑on and managing multiple projects in a fast‑paced environment.
• Data-driven mindset with the ability to interpret performance insights and translate them into actionable content strategies.