Social Media Content Writer: Story-Driven, Multi-Format

The Smart Local Pte Ltd; Singapore; On-site; SGD 47,000 - 71,000; Full time

Job summary

The Smart Local Pte Ltd is seeking a Social Media Content Writer to join our creative team. You will develop social-first content for a range of brands and clients, translating strategy into engaging scripts and outlines for the creative team.

You’ll collaborate with designers and editors to shape ideas for formats from infographics to short-form video scripts, ensuring content aligns with client objectives and brand voice.

Qualifications

• At least 2 years of experience in social media, content, copywriting, advertising, publishing, journalism or a related field.
• Strong writing and storytelling skills.
• Good understanding of social media, particularly Instagram and TikTok.
• Someone who thinks in ideas, formats and visuals, not just words.
• Naturally curious and plugged into current affairs, culture, trends and internet conversations.
• Portfolio showing your writing, content thinking and social work is required.

Responsibilities

• Curate and develop ideas for social content.
• Take approved ideas and gather relevant information, references and angles to bring them to life.
• Research current conversations, trends and audience behaviours to stay timely and relevant.
• Work closely with designers, illustrators, videographers and editors to bring content to life.
• Write and structure content with the final visual execution in mind.
• Translate strategic direction into clear, engaging social content, not marketing-heavy copy.

Skills

Social media

Copywriting

Storytelling

Instagram

TikTok

Creative thinking

Job description

The Smart Local Pte Ltd is seeking a Social Media Content Writer to join our creative team. You will develop social-first content for a range of brands and clients, translating strategy into engaging scripts and outlines for the creative team.

You’ll collaborate with designers and editors to shape ideas for formats from infographics to short-form video scripts, ensuring content aligns with client objectives and brand voice.