Assistant Creative Manager

TSL Media Group; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

TSL Media Group is seeking a creative and strategic leader to head the MS News Social Media Team, driving strategy, audience growth, engagement, and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, and contribute hands-on to content production when needed.

You will stay on top of social trends and current news, providing data-driven insights to optimise performance and collaborating closely with the CEO and Group Creative Leads on

Qualifications

• Minimum 5 years in social media leadership with a strong portfolio.
• Proficiency in photography and videography from concept to post-production.
• Expertise in Adobe Creative Cloud: Premiere Pro, Lightroom, Photoshop.
• Strong leadership, coaching, and cross-functional collaboration.

Responsibilities

• Lead and manage the Social Media Team to ensure quality output.
• Provide coaching and training on ideation, execution, and performance.
• Shape and execute the social strategy to grow audience and monetisation.
• Experiment with formats to enhance brand presence and revenue potential.
• Lead creative direction for campaigns across TikTok, Instagram, Facebook, YouTube.
• Contribute hands-on to content production when piloting new segments or setting standards.
• Stay on top of trends and current news for timely content.
• Provide data-driven insights to refine strategies and optimise performance.
• Collaborate with CEO and Group Creative Leads to align on strategy and initiatives.

Skills

Social media strategy

Team leadership

Content ideation

Content production

Adobe Creative Cloud

Photography

Videography

Scripting

Editing

Data analysis

Performance tracking

Trend analysis

Tools

Premiere Pro

Lightroom

Photoshop

Job description

We are looking for a creative and strategic leader to head the MS News Social Media Team, driving social media strategy, audience growth, engagement, and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, stay on top of trends and news, and contribute hands‑on to content production when needed.

What you will do:

• Lead and manage the Social Media Team, ensuring smooth operations, high productivity, and consistent quality output
• Conduct quality control and provide coaching, training, and guidance to team members in ideation, execution, and performance tracking
• Shape and execute the social media strategy to grow audience reach, engagement, and monetisation opportunities
• Experiment with new formats and approaches to enhance brand presence and revenue potential
• Lead creative direction for organic and client campaigns across platforms including TikTok, Instagram, Facebook, and YouTube
• Contribute hands‑on to content production (filming, scripting, editing) when piloting new segments or setting creative standards for the team
• Stay on top of social trends and current news, ensuring timely, relevant, and competitive content
• Provide insights and data-driven recommendations to refine strategies and optimise performance
• Collaborate closely with CEO and Group Creative Leads to align on strategy and key initiatives

A successful candidate should have:

• At least 5years of relevant working experience with a strong portfolio
• Well‑versed in both photography and videography from pre to post‑production
• Strong proficiency in Adobe Creative Cloud Software (Premiere Pro, Lightroom, Photoshop)
  
• Strong understanding of social media platforms with a good grasp of current trends and content formats.
• Proven ability to develop and execute social media strategies that drive audience growth, engagement, and commercial results.
• Strong creative eye with experience in content ideation, scripting, filming, editing, and creative direction.
• Strong leadership and communication skills, with the ability to coach teams and provide clear creative direction and feedback.
• Comfortable working hands‑on and managing multiple projects in a fast‑paced environment.
• Data‑driven mindset with the ability to interpret performance insights and translate them into actionable content strategies.