Head of Social Media & Creative Strategy

TSL Media Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TSL Media Group is seeking a creative and strategic leader to head the MS News Social Media Team, driving strategy, audience growth, engagement, and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, and contribute hands-on to content production when needed.

You will stay on top of social trends and current news, providing data-driven insights to optimise performance and collaborating closely with the CEO and Group Creative Leads on

Qualifications

• Minimum 5 years in social media leadership with a strong portfolio.
• Proficiency in photography and videography from concept to post-production.
• Expertise in Adobe Creative Cloud: Premiere Pro, Lightroom, Photoshop.
• Strong leadership, coaching, and cross-functional collaboration.

Responsibilities

• Lead and manage the Social Media Team to ensure quality output.
• Provide coaching and training on ideation, execution, and performance.
• Shape and execute the social strategy to grow audience and monetisation.
• Experiment with formats to enhance brand presence and revenue potential.
• Lead creative direction for campaigns across TikTok, Instagram, Facebook, YouTube.
• Contribute hands-on to content production when piloting new segments or setting standards.
• Stay on top of trends and current news for timely content.
• Provide data-driven insights to refine strategies and optimise performance.
• Collaborate with CEO and Group Creative Leads to align on strategy and initiatives.

Skills

Social media strategy

Team leadership

Content ideation

Content production

Adobe Creative Cloud

Photography

Videography

Scripting

Editing

Data analysis

Performance tracking

Trend analysis

Tools

Premiere Pro

Lightroom

Photoshop

Job description

TSL Media Group is seeking a creative and strategic leader to head the MS News Social Media Team, driving strategy, audience growth, engagement, and monetisation across platforms. You will lead and coach the team, oversee content quality and creative direction, and contribute hands-on to content production when needed.

You will stay on top of social trends and current news, providing data-driven insights to optimise performance and collaborating closely with the CEO and Group Creative Leads on