Head of Marketing

KGI Securities (Singapore) Pte. Ltd.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading trading platform company is seeking a Senior Leader to build and scale a regional marketing engine across Asia. Responsibilities include developing marketing strategies, leading product launches, and managing partner marketing efforts. The ideal candidate has over 10 years of experience in marketing, specifically within fintech, and strong leadership skills. This role offers a unique opportunity for end-to-end ownership of marketing initiatives in a dynamic environment.

Qualifications

• 10+ years in marketing with 3+ years in senior leadership; APAC experience required.
• Proven track record in fintech or SaaS with measurable outcomes.
• Solid understanding of regional trader behaviour and regulatory considerations.

Responsibilities

• Develop and execute multi-market marketing strategies.
• Translate product capabilities into localised value propositions.
• Design and run multi-channel acquisition programs.
• Define and protect brand positioning across markets.
• Recruit and mentor a high-output marketing team.

Skills

Digital growth expertise

Brand building

Public relations

Partner marketing

Data-driven analysis

Leadership skills

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Communications or equivalent

MBA

Tools

Google Analytics

HubSpot

Job description

Senior, hands‑on leader to build and scale a regional marketing engine for a trading platform across Asia. This is a 0→1 role with end‑to‑end ownership of brand, demand, partner marketing, product marketing, and performance measurement.

Role Summary

You will invent the regional go‑to‑market playbook, launch localised acquisition funnels, and own the full funnel from awareness to activation and retention. This role blends strategic vision with operator discipline: you will set the narrative, ship the first product‑market fit, and scale repeatable growth systems across key APAC markets.

Key Responsibilities

Strategic Leadership

• Develop and execute a multi‑market marketing strategy aligned to commercial goals and partnership milestones.
• Define short and long term objectives, KPIs, and budget allocation to maximise ROI.

Go‑to‑Market and Product Marketing

• Translate product capabilities into clear, localised value propositions and launch plans.
• Lead product launches, pricing support, sales enablement, and partner enablement.

Demand Generation and Growth

• Design and run multi‑channel acquisition programs such as paid, SEO/SEM, content, community, events, and referral.
• Build and optimise the funnel from awareness to activation and retention; own CAC, conversion, and LTV targets.

Partner Marketing

• Own co‑marketing and referral mechanics with strategic partners; design integrated onboarding flows and joint campaigns.
• Manage agency and vendor relationships to extend capacity and local expertise.

Brand and Communications

• Define and protect brand positioning across markets; lead public relations, analyst relations, and thought leadership.
• Ensure consistent messaging across digital, social, and offline channels.

Team Leadership and Operations

• Recruit, mentor, and scale a lean, high‑output marketing team across growth, content, brand, and communications.
• Implement measurement frameworks, dashboards, and a weekly experiment cadence; ensure governance and compliance.

Success Metrics

• Primary: New traders and revenue contribution across key markets.
• Leading: Signups, onboarding completion, time‑to‑first‑trade, CAC per trader, conversion by channel.
• Operational: Number of repeatable acquisition channels, partner‑sourced activations, and experiment velocity.

Requirements

Experience and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent; MBA is a plus.
• 10+ years in marketing with 3+ years in senior leadership; demonstrable APAC experience and cross‑border launches.
• Proven track record in fintech, trading platforms, or adjacent SaaS/marketplace growth delivering measurable user and revenue outcomes in APAC.

Skills and Attributes

• Deep expertise in digital growth, brand building, public relations, and partner marketing.
• Data‑driven operator: hands‑on with analytics and CRM tools (e.g., Google Analytics, HubSpot).
• Entrepreneurial, data driven, bias for action, and comfortable with ambiguity and rapid iteration.
• Strong leadership, stakeholder management, and cross‑functional collaboration skills.
• Solid understanding of the Asia derivatives ecosystem, regulatory considerations, and regional trader behaviour.
• Strong collaborator: Work closely with Sales, Product, and Risk to align marketing initiatives. Support go‑to‑market strategies and product launches.