Head of Customer Acquisition

DCS Card Centre Pte. Ltd.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A financial services company in Singapore is seeking an experienced manager to lead customer acquisition strategies for their products and services. The ideal candidate will have 6–8 years in the banking sector with 4 years in leadership, showing proven success in managing sales teams and understanding market dynamics. This role focuses on innovating customer onboarding processes and retaining valuable clients, ensuring a balance between customer satisfaction and business goals.

Qualifications

• 6 to 8 years of experience in the banking/finance industry.
• At least 4 years in a managerial position.
• Proven ability to manage and motivate sales teams.

Responsibilities

• Develop customer acquisition strategies for products and services.
• Innovate onboarding applications using the latest technologies.
• Create strategies to retain valued customers and manage memberships.

Skills

Sales team management

Customer acquisition strategy

Market analysis

Job description

Responsibilities

• Formulate, develop and execute omni-channel customer acquisition strategies/ plans for DCS products and services to grow the respective targeted customer segments/ bases
• Explore, innovate and implement frictionless onboarding application for DCS products and services based on the advancement of technology and digitalization, ie virtual card issuance, instant/ same-day application status, digital/ e-signature.
• Formulate, develop and implement customer retention & anti-attrition strategies/ matrixes for DCS respective retail products and services, striking a balance between retaining quality valued customers vs collection of annual membership fee/ finance charges vs exiting no-value customers

Qualifications

• At least 6 to 8 years of experience in the banking / finance industry and at least 4 years in a managerial position
• Proven experience and record in managing and motivating sales teams and achieving results/ meeting targets
• Good understanding of the market environment, consumer behavior, product dynamics and financials of retail products and credit business