Head of APAC Marketing - Singapore

Plaud; Singapore; On-site; SGD 115,000 - 155,000; Full time

Job summary

A rapidly growing AI company based in Singapore seeks an experienced marketing professional to define and adapt its brand positioning for APAC markets. Responsible for leading public relations and communications strategies, localizing product messaging, and driving integrated marketing campaigns across various platforms. Candidates should have 5-10 years of relevant experience, including leadership roles, and a strong track record in brand management, PR, and social media. Proficiency in English is required, with Mandarin or Cantonese preferred.

Benefits

Market-competitive compensation

Global exposure

Vibrant work atmosphere

Continuous learning opportunities

Qualifications

• 5-10 years of brand and marketing experience with leadership role.
• Proven track record in brand management and PR.
• Experience in tech, AI or consumer electronics preferred.

Responsibilities

• Define and adapt Plaud’s global brand positioning for APAC markets.
• Lead PR strategy and media relations across key markets.
• Drive localized social media strategy across platforms.
• Partner with global product team to localize product messaging.
• Develop and oversee high-quality, market-specific content.
• Plan and execute multi-channel marketing campaigns.

Skills

Brand management

Public relations

Social media strategy

Content marketing

Integrated marketing campaigns

Data-driven mindset

Job description

About Plaud Inc.

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With SOC 2, HIPAA, GDPR, ISO27001, ISO27701, and EN18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.

To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube.

Why You Should Join Us

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.

• Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
• Define the next-gen paradigm for human-AI interaction.
• Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
• Work with passionate teammates who value innovation, collaboration, and customer success.
• Grow your career in a culture that champions continuous learning and fast career development.
• Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.

What You Will Do

• Brand Strategy & Positioning: Define and adapt Plaud’s global brand positioning for APAC markets, ensuring cultural and market relevance in each focus market.
• Public Relations & Communications: Lead PR strategy and media relations across key markets, securing coverage in top-tier tech, business, and vertical media.
• Social Media & Community: Drive localized social media strategy across platforms (Instagram, TikTok, LinkedIn, X, YouTube, Kakao, LINE), tailored for each market.
• Product Marketing: Partner with the global product team to localize product messaging, features, and go-to-market strategies for APAC customers.
• Content Marketing: Develop and oversee the creation of high-quality, market-specific content, including blogs, videos, product guides, case studies, and campaigns.
• Integrated Marketing Campaigns: Plan and execute full-funnel, multi-channel marketing campaigns combining PR, digital, social, events, and partnerships. Manage campaign budgets, timelines, and KPIs, optimizing performance for maximum ROI.

Skills, Qualifications and Experience We Look for

• 5-10 years of brand and marketing experience, including at least 3 years in a leadership role covering multiple APAC markets; Demonstrated success in working with cross-functional global teams and managing agencies
• Proven track record in brand management, PR, social media, product marketing, and integrated campaigns
• Experience in consumer AI, tech, SaaS, or consumer electronics preferred.
• Native-level English proficiency; proficiency in Mandarin or Cantonese preferred
• Data-driven mindset with experience managing budgets and marketing performance metricsGood at using AI tools to improve work efficiency