Performance Marketing Specialist — Meta & Google Ads

LE FONG BUILDING SERVICES PTE. LTD.; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Attractive salary package

Performance incentives

Opportunity to scale campaigns with预算?

Fast-growing company with stronggrowth

Collaborative and motivated team

Descripción de la vacante

LEFONG BUILDING SERVICES PTE. LTD. in Singapore seeks a results-driven Performance Marketing Specialist to manage Meta and Google Ads campaigns, drive ecommerce growth through data analysis, testing, and optimization.

You will scale campaigns, monitor performance, and collaborate with teams to craft compelling ad angles. The role emphasizes ROI-focused account management, audience and funnel testing, conversion rate improvements, and retargeting strategies.

Formación

• Experience managing Meta and Google Ads campaigns.
• Strong knowledge of ecommerce marketing metrics (ROAS, CPA, CTR).
• Familiarity with Shopify and Google Analytics.
• Creative testing and experimentation skills.
• Experience in Singapore market and high-ticket brands.
• Strong copywriting or creative strategy skills.
• Experience with WhatsApp lead funnels.

Responsabilidades

• Plan, launch, and optimize Meta Ads and Google Ads campaigns to maximize performance.
• Scale profitable campaigns to improve ROAS.
• Monitor daily ad performance and manage budgets effectively.
• Conduct audience testing, creative testing, and funnel optimization to enhance results.
• Analyze campaign data to generate actionable insights for improvement.
• Collaborate with product and services teams to develop ad angles and content.
• Improve conversion rates and reduce customer acquisition costs through targeted strategies.
• Retarget website visitors and leads to increase engagement and conversions.

Conocimientos

Meta Ads

Google Ads

ROAS optimization

Shopify

Google Analytics

Copywriting

WhatsApp funnels

Data analysis

Budget management

Herramientas

Shopify

Google Analytics

Descripción del empleo

LEFONG BUILDING SERVICES PTE. LTD. in Singapore seeks a results-driven Performance Marketing Specialist to manage Meta and Google Ads campaigns, drive ecommerce growth through data analysis, testing, and optimization.

You will scale campaigns, monitor performance, and collaborate with teams to craft compelling ad angles. The role emphasizes ROI-focused account management, audience and funnel testing, conversion rate improvements, and retargeting strategies.