Global Marketing Specialist, Campaigns

Razer Inc.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global gaming company in Singapore is looking for a Global Marketing Specialist (Campaigns) to execute co-marketing efforts and manage global campaigns. The ideal candidate will have 1-3 years of marketing experience, excellent project management skills, and a passion for gaming. Responsibilities include coordinating campaign materials, supporting digital marketing efforts, and tracking campaign performance. Join a collaborative team that values inclusivity and offers a dynamic work environment.

Qualifications

• 1–3 years of marketing experience, ideally in campaign coordination.
• Excellent project management and organizational skills.
• Strong communication skills, working across time zones.
• Basic understanding of marketing metrics, willingness to grow.

Responsibilities

• Support execution of co-marketing efforts with game publishers.
• Coordinate campaign planning materials and timelines.
• Help maintain campaign trackers and compile results.

Skills

Excellent project management

Strong communication skills

Basic understanding of marketing metrics

Passion for gaming

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

We are looking for a proactive and detail-oriented Global Marketing Specialist (Campaigns) to support the execution of co-marketing efforts with top game publishers and help manage global campaigns that drive traffic, revenue, and brand impact. This role plays a key supporting function in executing high-impact activations across multiple regions, ensuring alignment with internal stakeholders and cross-functional teams including Digital, Brand, and Loyalty.

This is an ideal role for a candidate with 1–3 years of marketing experience who is looking to grow into a campaign strategy role and thrives in a fast-paced, collaborative environment.

Campaign Execution Support

• Assist in implementing the global campaign calendar in partnership with game publishers and internal stakeholders.
  
• Coordinate campaign planning materials, creative asset requests, timelines, and go-live documentation.
  
• Support the Senior Regional Marketing Manager in identifying and managing co-marketing opportunities with publishing partners.
  

Cross-Functional Coordination

• Work closely with the Digital Marketing team to support campaign setup and performance monitoring across paid media channels.
  
• Liaise with Brand and Social teams to ensure consistency of messaging and on-brand execution across owned and earned media.
  
• Coordinate with the Loyalty team to integrate rewards or engagement mechanics into selected campaigns.
  

Regional Activation & Localisation

• Collaborate with regional marketing teams to support the localization of global campaigns and ensure timely rollout in priority markets.
  
• Support compliance checks and cultural adaptations in asset deployment and messaging.
  

Performance Tracking & Reporting

• Help maintain campaign trackers and calendars.
  
• Compile campaign results and assist in post-mortem reports, focusing on KPIs like traffic, engagement, bonus uptake, and cost-efficiency.
  

Key Requirements

• 1–3 years of marketing experience, ideally in campaign coordination.
  
• Excellent project management and organizational skills.
  
• Strong communication skills, with the ability to work across time zones and functions.
  
• Basic understanding of marketing metrics and willingness to grow in campaign performance analysis.
  
• Passion for gaming and interest in digital platforms is a strong plus.
  

Pre-Requisites

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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