Global B2B Digital Experience & Platform Lead

DYSON OPERATIONS PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Dyson B2B is seeking a results-driven digital platform, CRM and marketing automation leader to own conversion across the B2B funnel. You will shape CRM journeys, nurture campaigns and platform enhancements to improve lead quality and sales hand-offs.

You will partner with IT, product and regional teams to translate business needs into scalable digital solutions, measure impact and drive adoption of new tools and AI-enabled capabilities.

Qualifications

• Strong experience in digital platform, CRM, marketing automation or digital product management.
• Experience developing CRM marketing journeys and automated email flows.
• Ability to define business requirements and work with IT and partners.
• Experience with website content, ecommerce, conversion tools and digital journeys.
• Analytical and optimization mindset with use of funnel metrics and data.
• Excellent communicator and stakeholder management across regions.

Responsibilities

• Own digital conversion across the online B2B funnel: Lead digital marketing and platform tools that convert business leads online, from first enquiry through nurture, qualification and hand-off to sales or ecommerce purchase.
• CRM marketing and email-flow ownership: Own CRM marketing flows that nurture, educate and convert B2B prospects and customers, including automated email journeys, lifecycle campaigns, segmentation, testing and ongoing optimisation of conversion performance.
• B2B CRM platform ownership: Manage the B2B CRM platform as a core conversion tool, ensuring leads are captured, routed, followed up, reported and improved through strong data quality, workflow design, user adoption and platform enhancement.
• Digital platform and experience management: Oversee the B2B digital platforms that shape how Dyson shows up online, including website content, B2B landing pages, conversion tools, ecommerce capability and emerging digital applications that support commercial growth.
• AI and conversion tool development: Help shape and develop new capabilities such as AI Inside Sales agents, lead qualification tools, self-serve buying journeys and other digital applications that improve lead handling, customer experience and commercial productivity.
• Requirements definition and delivery: Translate business needs into clear platform requirements, user stories and priorities for technical teams and partners, ensuring solutions are aligned toB2B strategy, customer needs and market requirements.
• Platform operations and continuous improvement: Manage day-to-day platform effectiveness, including bug resolution, user setup, access management, content or workflow updates, performance tracking and ongoing optimisation of existing tools.
• Market deployment and adoption: Work closely with regional and local markets to deploy platforms effectively, support onboarding and training, and drive strong engagement and usage across teams.
• Clear ownership versus acquisition: Partner closely with the digital acquisition role, which focuses on driving traffic and lead generation, while this role focuses on converting those leads through CRM, website experience, ecommerce and digital platform tools.

Job description

Dyson B2B is seeking a results-driven digital platform, CRM and marketing automation leader to own conversion across the B2B funnel. You will shape CRM journeys, nurture campaigns and platform enhancements to improve lead quality and sales hand-offs.

You will partner with IT, product and regional teams to translate business needs into scalable digital solutions, measure impact and drive adoption of new tools and AI-enabled capabilities.