Loyalty & Marketing Automation Lead

Banyan Group; Singapore; On-site; SGD 105,000 - 150,000; Full time

Job summary

Banyan Group is seeking a hands-on CRM and marketing automation professional to operate and continuously improve our platforms and customer lifecycle supporting our global loyalty and marketing programme. You will work with Loyalty, Marketing, Digital Technology, Data, hotel teams and external partners to translate business needs into well‑designed CRM solutions, campaigns and operational processes.

The role sits at the intersection of customer engagement, business operations and technology, in

Qualifications

• Hands-on CRM and marketing automation professional.
• Experience shaping loyalty and marketing campaigns.
• Strong collaboration with cross-functional teams.

Responsibilities

• Operate and improve CRM, loyalty and marketing platforms.
• Configure campaigns, journeys, audiences and content.
• Translate requirements into functional briefs and user stories.
• Perform admin and governance within approved boundaries.
• Coordinate enhancements with Salesforce admins/partners.
• Manage end-to-end email and lifecycle campaigns.
• Define objectives, audiences, eligibility rules and metrics.
• Set up journeys, segmentation and deployment schedules.

Skills

CRM platforms

Marketing automation

Salesforce

Campaign management

Stakeholder collaboration

Data governance

Tools

Salesforce Marketing Cloud

CRM tooling

Job description

Banyan Group is seeking a hands-on CRM and marketing automation professional to operate and continuously improve our platforms and customer lifecycle supporting our global loyalty and marketing programme. You will work with Loyalty, Marketing, Digital Technology, Data, hotel teams and external partners to translate business needs into well‑designed CRM solutions, campaigns and operational processes.

The role sits at the intersection of customer engagement, business operations and technology, in