Global B2B Marketing & Content Lead

Connexus Global; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Connexus Global is seeking a commercially minded B2B marketer to own and execute the global marketing strategy. You will redevelop the website, shape SEO, and build an international brand that links specialist knowledge with commercial opportunities across SE Asia, the Middle East, Europe and North America.

You'll lead content, thought leadership, LinkedIn branding and targeted campaigns, while managing CRM, email marketing, analytics and agency partnerships to drive growth.

Qualifications

• 7–12 years of B2B marketing experience
• Strong SEO and website strategy experience
• Content and copywriting for B2B audiences
• Thought leadership development and execution
• LinkedIn and executive branding
• CRM and email marketing optimization
• Google Analytics and performance analysis
• Agency and project management experience

Responsibilities

• Own and execute global B2B marketing strategy for Connexus Global
• Redevelop the global website and SEO strategy
• Drive organic visibility for Southeast Asia, Middle East, and global markets
• Lead content, thought leadership and market reports
• Manage LinkedIn presence, personal branding and campaigns
• Oversee CRM, email marketing, and marketing automation
• Coordinate with external agencies and partners

Job description

Connexus Global is seeking a commercially minded B2B marketer to own and execute the global marketing strategy. You will redevelop the website, shape SEO, and build an international brand that links specialist knowledge with commercial opportunities across SE Asia, the Middle East, Europe and North America.

You'll lead content, thought leadership, LinkedIn branding and targeted campaigns, while managing CRM, email marketing, analytics and agency partnerships to drive growth.