Global Media Growth Architect

dyson; Singapore; On-site; SGD 320,000 - 520,000; Full time

Job summary

Dyson is seeking a Director, Global Media to define and lead Dyson's global media strategy, investment effectiveness agenda and operating model across all markets. You will establish vision, measurement methodologies and key partnerships to maximise marketing impact and growth while championing data-driven decision making.

You will lead a team of six media specialists based in Singapore and Amsterdam. You will collaborate with Global Marketing, category and analytics teams to align priorities,

Responsibilities

• Define and evolve Dyson's global media vision, strategy and operating framework aligned to business growth objectives.
• Develop a multi-year roadmap for media capability, effectiveness and transformation.
• Establish governance processes, standards and best practices to ensure consistency across all markets.
• Drive alignment between global brand priorities including NPDs, commercial objectives and market execution.
• Lead development of media investment principles and decision-making frameworks that balance short-term performance with long-term brand growth.
• Own Dyson's global media investment framework, ensuring optimal allocation of spend across products, channels, audiences and markets.
• Lead global approaches to media planning, optimisation and resource allocation to maximise return on media investment.
• Recommend investment decisions based on measurable business outcomes, customer value and commercial return.
• Establish performance benchmarks and effectiveness targets across markets.
• Embed a test-and-learn culture to continuously improve media effectiveness and efficiency and implement media innovation to build capability.
• Define and implement Dyson's global media measurement framework, ensuring consistent evaluation of media effectiveness across all markets.
• Build the data foundations required for robust media decision making, including measurement architecture, attribution methodologies, reporting frameworks and governance processes.
• Establish a clear understanding of media contribution to commercial outcomes through performance analytics, incrementality testing, attribution and marketing effectiveness measurement.
• Partner with Data, Analytics and Technology teams to improve data quality, accessibility and decision-support capabilities, including executive dashboards and reporting
• Ensure media investment decisions are informed by customer insights, market dynamics and emerging performance trends.
• Drive continuous improvement in forecasting, measurement accuracy and performance transparency.
• Own strategic relationships with global media agencies, technology partners and media platforms, including OMG and other key media ecosystem partners.
• Lead commercial negotiations and governance processes to maximise value, innovation and service quality, and ensure delivery of contracted value.
• Ensure agency partners consistently deliver against agreed performance standards and business outcomes in markets.
• Represent Dyson externally with senior agency, platform and industry leaders.
• Influence senior stakeholders across markets and global functions to align on media priorities, investment frameworks and growth opportunities.
• Act as the strategic advisor to executive leadership on media investment effectiveness, performance trends and industry developments, using data driven recommendations.
• Build organisational alignment around common media KPIs, success measures and investment principles.
• Foster a culture of accountability, transparency and evidence-based decision making across the media ecosystem.
• Drive adoption of global standards, frameworks and best practices while balancing local market requirements.
• Simplify complex media, data and performance topics into clear recommendations that support executive decision making.
• Define the future vision and operating model for Dyson's global media cap

Job description

Dyson is seeking a Director, Global Media to define and lead Dyson's global media strategy, investment effectiveness agenda and operating model across all markets. You will establish vision, measurement methodologies and key partnerships to maximise marketing impact and growth while championing data-driven decision making.

You will lead a team of six media specialists based in Singapore and Amsterdam. You will collaborate with Global Marketing, category and analytics teams to align priorities,