Global B2B Digital Experience & Platform Manager

DYSON OPERATIONS PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Dyson B2B is seeking a results-driven digital platform, CRM and marketing automation leader to own conversion across the B2B funnel. You will shape CRM journeys, nurture campaigns and platform enhancements to improve lead quality and sales hand-offs.

You will partner with IT, product and regional teams to translate business needs into scalable digital solutions, measure impact and drive adoption of new tools and AI-enabled capabilities.

Qualifications

• Strong experience in digital platform, CRM, marketing automation or digital product management.
• Experience developing CRM marketing journeys and automated email flows.
• Ability to define business requirements and work with IT and partners.
• Experience with website content, ecommerce, conversion tools and digital journeys.
• Analytical and optimization mindset with use of funnel metrics and data.
• Excellent communicator and stakeholder management across regions.

Responsibilities

• Own digital conversion across the online B2B funnel: Lead digital marketing and platform tools that convert business leads online, from first enquiry through nurture, qualification and hand-off to sales or ecommerce purchase.
• CRM marketing and email-flow ownership: Own CRM marketing flows that nurture, educate and convert B2B prospects and customers, including automated email journeys, lifecycle campaigns, segmentation, testing and ongoing optimisation of conversion performance.
• B2B CRM platform ownership: Manage the B2B CRM platform as a core conversion tool, ensuring leads are captured, routed, followed up, reported and improved through strong data quality, workflow design, user adoption and platform enhancement.
• Digital platform and experience management: Oversee the B2B digital platforms that shape how Dyson shows up online, including website content, B2B landing pages, conversion tools, ecommerce capability and emerging digital applications that support commercial growth.
• AI and conversion tool development: Help shape and develop new capabilities such as AI Inside Sales agents, lead qualification tools, self-serve buying journeys and other digital applications that improve lead handling, customer experience and commercial productivity.
• Requirements definition and delivery: Translate business needs into clear platform requirements, user stories and priorities for technical teams and partners, ensuring solutions are aligned toB2B strategy, customer needs and market requirements.
• Platform operations and continuous improvement: Manage day-to-day platform effectiveness, including bug resolution, user setup, access management, content or workflow updates, performance tracking and ongoing optimisation of existing tools.
• Market deployment and adoption: Work closely with regional and local markets to deploy platforms effectively, support onboarding and training, and drive strong engagement and usage across teams.
• Clear ownership versus acquisition: Partner closely with the digital acquisition role, which focuses on driving traffic and lead generation, while this role focuses on converting those leads through CRM, website experience, ecommerce and digital platform tools.

Job description

ABOUT DYSON B2B

Dyson B2B ambition is to deliver profitable growth by creating the best possible experience for our business customers. We equip enterprises and organisations with Dyson's pioneering technology - from Airblade hand dryers in commercial real estate, to professional beauty solutions in hospitality, and advanced consumer devices in workplaces and universities. Our vision is clear: build enduring partnerships and set new standards for quality, innovation, and customer focus in every business setting.

JOB DESCRIPTION

• Own digital conversion across the online B2B funnel: Lead the digital marketing and platform tools that convert business leads online, from first enquiry through nurture, qualification and hand-off to sales or ecommerce purchase.
• CRM marketing and email-flow ownership: Own CRM marketing flows that nurture, educate and convert B2B prospects and customers, including automated email journeys, lifecycle campaigns, segmentation, testing and ongoing optimisation of conversion performance.
• B2B CRM platform ownership: Manage the B2B CRM platform as a core conversion tool, ensuring leads are captured, routed, followed up, reported and improved through strong data quality, workflow design, user adoption and platform enhancement.
• Digital platform and experience management: Oversee the B2B digital platforms that shape how Dyson shows up online, including website content, B2B landing pages, conversion tools, ecommerce capability and emerging digital applications that support commercial growth.
• AI and conversion tool development: Help shape and develop new capabilities such as AI Inside Sales agents, lead qualification tools, self-serve buying journeys and other digital applications that improve lead handling, customer experience and commercial productivity.
• Requirements definition and delivery: Translate business needs into clear platform requirements, user stories and priorities for technical teams and partners, ensuring solutions are aligned toB2B strategy, customer needs and market requirements.
• Platform operations and continuous improvement: Manage day-to-day platform effectiveness, including bug resolution, user setup, access management, content or workflow updates, performance tracking and ongoing optimisation of existing tools.
• Market deployment and adoption: Work closely with regional and local markets to deploy platforms effectively, support onboarding and training, and drive strong engagement and usage across teams.
• Clear ownership versus acquisition: Partner closely with the digital acquisition role, which focuses on driving traffic and lead generation, while this role focuses on converting those leads through CRM, website experience, ecommerce and digital platform tools.

WHAT WE ARE LOOKING FOR

• Strong experience in digital platform, CRM, marketing automation or digital product management, ideally in a B2Benvironment, with a clear understanding of online conversion and lead-to-sales funnel performance.
• Hands-on experience developing CRM marketing journeys, automated email flows, lifecycle campaigns or nurture programmes that improve engagement, qualification and conversion.
• Comfortable owning or managing CRM platforms, lead management workflows, user adoption, data quality, reporting and platform enhancements in partnership with technical teams.
• Able to define business requirements clearly and work effectively with IT, digital, product and external partners to deliver platform enhancements without needing to do the development work directly.
• Experience with website content, ecommerce, conversion tools, digital journeys or AI-enabled solutions, with the commercial mindset to improve customer experience and lead-to-sale outcomes.
• Strong analytical and optimisation mindset, able to use performance data, customer behaviour, funnel metrics and market feedback to prioritise improvements and demonstrate impact.
• Excellent communicator and stakeholder manager, with the ability to work closely with global, regional and local market teams to deploy tools, build confidence and motivate adoption.
• Likely to have a CRM manager, digital product manager, platform manager, lifecycle marketing manager or similar profile, and comfortable operating as part of the Global B2B leadership team in a matrixed organisation.