Category Growth & Strategy Lead

Dyson GmbH; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Dyson seeks a senior category leader to define and drive the category strategy across the full product lifecycle. You will partner with Engineering, Finance, Operations and Market teams to reflect consumer and business priorities in key decisions and to shape future opportunities.

You will own launch readiness, pricing strategies and go-to-market execution, while leading forecasting and portfolio optimisation to deliver sustainable growth and consumer relevance.

Responsibilities

• Develop and articulate the long-term vision, strategy and priorities for the category.
• Own the category portfolio, ensuring the right balance of innovation, market coverage, profitability and complexity.
• Partner with Portfolio Planning and cross-functional teams to shape future product roadmaps through consumer insights, market opportunities and commercial requirements.
• Lead development of business cases for new products and major portfolio investments.
• Own launch readiness, ensuring alignment across key functions to deliver successful product introductions.
• Act as a champion for the category across Dyson, driving alignment around strategic priorities and growth opportunities.
• Define and drive category launch strategies across markets and channels.
• Develop pricing recommendations that balance profitability, competitiveness and consumer value.
• Shape go-to-market strategies informed by market dynamics, channel opportunities and consumer insights.
• Partner with Campaigns and Market teams to ensure category plans are translated into impactful market execution.
• Own category performance, identifying opportunities and actions to close gaps against commercial objectives.
• Lead long-term forecasting and planning in partnership with Finance and Revenue teams.
• Monitor category health and portfolio effectiveness, driving optimisation to improve commercial outcomes and consumer relevance.
• Use market, consumer and competitive insights to identify growth opportunities and inform strategic decisions.

Job description

Dyson seeks a senior category leader to define and drive the category strategy across the full product lifecycle. You will partner with Engineering, Finance, Operations and Market teams to reflect consumer and business priorities in key decisions and to shape future opportunities.

You will own launch readiness, pricing strategies and go-to-market execution, while leading forecasting and portfolio optimisation to deliver sustainable growth and consumer relevance.