General Manager Malaysia & Indonesia

FEI SIONG FOOD MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading food and beverage company is seeking an experienced General Manager to lead operations in Malaysia and Indonesia. This high-impact role involves full P&L ownership, overseeing multi-site operations while driving growth, cost optimization, and operational excellence. The ideal candidate will have over 10 years of senior leadership experience in the F&B sector, strong commercial acumen, and the ability to foster a customer-centric culture. Join a dynamic environment that values innovation and results.

Benefits

High-impact leadership role

Opportunity to lead key regional markets

Dynamic entrepreneurial environment

Qualifications

• Minimum 10 years of senior leadership experience in F&B or hospitality.
• Demonstrated success in managing large teams and multi-site operations.
• Fluent in English; proficiency in additional Asian languages is a plus.

Responsibilities

• Oversee full P&L ownership for Malaysia and Indonesia.
• Lead multi-site operations ensuring efficiency and service standards.
• Utilize data to guide strategic decision-making.

Skills

Leadership

Commercial acumen

Data-driven management

Stakeholder management

Operational excellence

Education

Bachelor’s degree in Business, Management, Engineering, or related discipline

MBA preferred

Job description

Overview

Fei Siong Group is a fast-growing food & beverage company with a strong footprint across Asia. We are seeking an experienced and strategic General Managerto lead our Malaysia and Indonesia operations, driving business growth, operational excellence, and exceptional customer experience across multiple sites.

This role is ideal for a high-performing leader with strong commercial acumen, a passion for operational excellence, and a proven track record managing large-scale, customer-centric environments. The successful candidate will excel in leading cross-functional teams, leveraging data-driven insights, and delivering measurable results in a dynamic, fast-paced setting.

Key Responsibilities

• Oversee full P&L ownershipand drive the overall business performance for Malaysia and Indonesia.

• Lead multi-site and multi-store operations, ensuring consistency, efficiency, and superior service standards.

• Develop and implement strategies to achieve commercial growth, cost optimization, and operational excellence.

• Utilize data, analytics, and KPIs to identify opportunities, diagnose issues, and guide strategic decision-making.

• Lead, mentor, and inspire cross-functional teamsacross Operations, Sales, Marketing, Finance, and HR.

• Build and sustain a customer-centric culture, strengthening brand reputation and service quality.

• Collaborate closely with regional leadership to align country operations with the Group’s strategic direction and expansion roadmap.

• Ensure strict adherence to corporate policies, financial discipline, and local regulatory requirements.

Requirements

• Bachelor’s degree in Business, Management, Engineering, or a related discipline; MBA preferred.

• Minimum 10 years of senior leadership experiencein F&B or hospitality, with exposure to large-scale operations.

• Demonstrated success in managing large teamsand multi-site operationswith full P&L accountability.

• Strong commercial and strategic mindset with the ability to translate vision into actionable plans.

• Proficient in data-driven management, overseeing KPIs, budgets, and performance metrics.

• Excellent leadership, communication, and stakeholder managementskills.

• Prior experience in regional or cross-border operationsis a strong advantage.

• Fluent in English; proficiency in additional Asian languages is a plus.

Why Join Us

• Lead and transform two key regional markets within a rapidly growing F&B group.

• High-impact leadership role with full commercial and operational ownership.

• Work in an entrepreneurial, fast-paced environment that values innovation, empowerment, and results.