General Manager (Business Development)

USAGI SG PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

USAGI SG PTE. LTD. in Singapore seeks a versatile marketer to lead digital campaigns, organise corporate events, and drive B2B sales partnerships. The role covers social media strategy, content calendars, paid ad performance, and overseeing the café’s online presence.

Ideal candidates will manage influencer partnerships, track ROI, and nurture long-term client relationships to grow revenue streams. Strong coordination across marketing and events is essential.

Qualifications

• Experience in planning and executing integrated digital marketing campaigns across social media, EDM, SEO/SEM.
• Proven ability to manage corporate events, product launches and pop-ups.
• Ability to identify and secure B2B opportunities and manage client relationships.

Responsibilities

• Develop and execute integrated digital marketing strategies across social media, EDM, SEO/SEM, and influencer partnerships.
• Manage content calendars, campaigns, and paid ad performance (Meta, Google, TikTok, Xiaohongshu).
• Track KPIs, analyse ROI, and continuously optimise for engagement, footfall, and online sales.
• Oversee the café's website, e-commerce, and CRM/loyalty programme.

Skills

Digital marketing

Event planning

B2B sales

Tools

Meta Ads

Google Ads

TikTok Ads

Xiaohongshu

Job description

Key Responsibilities

Digital Marketing

• Develop and execute integrated digital marketing strategies across social media, EDM, SEO/SEM, and influencer partnerships.
• Manage content calendars, campaigns, and paid ad performance (Meta, Google, TikTok, Xiaohongshu).
• Track KPIs, analyse ROI, and continuously optimise for engagement, footfall, and online sales.
• Oversee the café's website, e-commerce, and CRM/loyalty programme.

Corporate Events

• Plan, pitch, and execute corporate events, product launches, media tastings, and pop-ups.
• Build strong relationships with event partners, venues, and media contacts.
• Manage event budgets, timelines, vendors, and post-event reporting.

B2B Sales

• Identify and secure B2B opportunities including corporate catering, bulk orders, hotel/office partnerships, and wholesale accounts.
• Develop sales pipelines, proposals, and pricing strategies to hit revenue targets.
• Nurture long-term client relationships and expand recurring revenue streams.
• Represent the brand at industry events, trade shows, and networking sessions.