Digital Growth & Partnerships Manager / Senior Manager (F&B)

DOCG PTE LTD; Singapore; On-site; SGD 50,000 - 95,000; Full time

Benefits offered by this job

Performance-based incentives

Leadership opportunities

Autonomy in role

Job summary

DOCG PTE LTD is seeking a Digital Marketing Lead to own the growth strategy across multiple outlets in Singapore. You’ll drive customer acquisition, optimize presence on IG, TikTok, Google and local Chinese platforms, and lead influencer campaigns.

With 4–8 years in digital marketing, you’ll build dashboards, CRM and loyalty programs, analyse campaign ROI, and mentor a small team in a fast-paced, multi-outlet setting.

Qualifications

• 4–8 years in digital marketing, growth, or partnerships.
• Strong understanding of Singapore digital ecosystems (IG, TikTok, Google).
• Experience with Chinese platforms (XiaoHongShu, Dianping) preferred.
• Proven track record in driving traffic, revenue, and conversions.
• Strong influencer/partner network a plus.
• Analytical, strategic, and execution-focused.
• Comfortable in a fast-paced, multi-outlet environment.

Responsibilities

• Own and execute the overall digital growth strategy across outlets.
• Drive customer acquisition via social, search, reviews, and third-party platforms.
• Identify revenue opportunities through digital channels and partnerships.
• Oversee presence across IG, TikTok, Google, XiaoHongShu, Dianping, and delivery platforms.
• Build and manage a network of influencers; lead campaigns and ROI-driven engagements.
• Conceptualise and execute campaigns to boost footfall, reservations, and spend.
• Track performance; build dashboards; optimise strategies with data insights.
• Define and refine brand positioning; ensure consistent messaging.
• Lead CRM, loyalty, and review management implementations with internal teams.
• Build a scalable digital marketing structure for the group.

Skills

Digital marketing

Growth marketing

Partnerships

Analytics

Influencer network

Cross-channel marketing

Tools

CRM systems

Loyalty programs

Review management

Marketing dashboards

Job description

Key Responsibilities

1. Digital Revenue & Growth Strategy

• Own and execute the overall digital growth strategy across all outlets
• Drive customer acquisition through social, search, review, and third-party platforms
• Identify new revenue opportunities through digital channels and partnerships

2. Multi-Platform Channel Management

• Oversee and optimise presence across:
• Instagram, TikTok, Google
• XiaoHongShu (小红书), Dianping (大众点评)
• Delivery platforms (Grab, Foodpanda, Deliveroo)
• Ensure each platform is strategically positioned and conversion-focused

3. Influencer & KOL Ecosystem Management

• Build and manage a strong network of local and regional influencers
• Lead KOL/KOC campaigns, tastings, and brand collaborations
• Negotiate partnerships and ensure ROI-driven engagements

4. Campaign Strategy & Execution

• Conceptualise and execute campaigns that drive:
• Footfall
• Reservations
• Average spend per customer
• Develop bundles, promotions, and limited-time offers aligned with business goals

5. Performance Analytics & Reporting

• Track and analyse campaign performance, customer behaviour, and channel ROI
• Build dashboards and reports to guide decision-making
• Continuously optimise strategies based on data insights

6. Brand Portfolio Positioning

• Define and refine positioning for each brand under the group
• Ensure clear differentiation across concepts and target audiences
• Align messaging across all digital touchpoints

7. Partnerships & Business Development

• Identify and secure strategic partnerships with:
• Hotels, lifestyle brands, corporate clients
• Nearby offices and community networks
• Develop initiatives that drive recurring traffic and brand exposure

8. Digital Infrastructure & Systems

• Lead implementation of tools for:
• CRM / customer database
• Loyalty or membership programmes
• Review management systems
• Work with internal teams to digitise SOPs and marketing workflows

9. Team Leadership (If Applicable)

• Work with designers, content creators, and external agencies
• Set direction, timelines, and quality standards
• Build a scalable digital marketing structure for the group

Requirements

• 4-8 years of experience in digital marketing, growth, or partnerships
• Strong understanding of Singapore digital ecosystem (IG, TikTok, Google)
• Experience with Chinese platforms (XiaoHongShu, Dianping) preferred
• Proven track record in driving measurable business results (traffic, revenue, conversions)
• Strong network of influencers / partners is a plus
• Analytical, strategic, and execution-focused
• Comfortable working in a fast-paced, multi-outlet environment

Compensation & Benefits

• Gross Salary $4,500 - $8,500/month, commensurate with experience (Salary package is based on role responsibilities and operational working requirements)
• Performance-based incentives tied to revenue and campaign results
• Opportunity to grow into a leadership role as the group expands

Why Join Us

• Direct exposure to business owners and decision-making
• Opportunity to shape the growth of multiple F&B brands
• High autonomy and ownership of results
• Fast-growing group with expansion plans locally and regionally