Marketing Executive

ANGLESEY EMPLOYMENT AGENCY PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

ANGLESEY EMPLOYMENT AGENCY PTE. LTD. is seeking a creative F&B Marketing Executive to conceptualize and execute integrated marketing campaigns, manage social media, and drive brand awareness across outlets.

You will collaborate with operations, culinary teams, and partners to deliver engaging brand experiences. Ideal candidates have a diploma or degree in marketing or related field and 2–3 years of hands-on marketing experience in F&B or hospitality, plus a strong portfolio of content creation

Qualifications

• Education in Marketing or related field required.
• 2–3 years marketing experience in F&B/hospitality preferred.
• Strong portfolio of social media campaigns and digital marketing execution.

Responsibilities

• Plan, develop, and execute promotional campaigns to boost footfall and revenue.
• Manage social media channels and monthly content calendars.
• Coordinate with store operations, culinary teams, and partners for brand experiences.
• Track ROI and performance metrics to optimize future campaigns.

Skills

Digital & Social Media Savvy

Design & Editing Tools

Copywriting

Analytics

Project management

Education

Diploma or Bachelor's Degree in Marketing, Mass Communications, Digital Media, Hospitality, or related field

Tools

Canva

Adobe Creative Cloud (Photoshop; Premiere Pro)

CapCut

Job description

About the Role

We are looking for a creative, proactive, and trend-conscious F&B Marketing Executive to join our team.

In this role, you will be responsible for conceptualizing and executing integrated marketing campaigns, managing our social media presence, driving brand awareness, and supporting revenue growth across our food and beverage outlets. You will work closely with operations, culinary teams, and external partners to deliver engaging brand experiences.

Key Responsibilities

1. Campaign Planning & Execution

   Develop, plan, and execute promotional campaigns, seasonal menus, and event marketing to boost footfall and revenue.

   Collaborate with store operations, chefs, and bar managers to ensure smooth execution of all promotional activities.

   Manage partnership collaborations, public relations (PR) outreach, media tasting sessions, and influencer engagements.

2. Social Media & Content Creation

   Own the day-to-day management of social media channels (Instagram, TikTok, Facebook, Xiaohongshu/RED, etc.).

   Plan monthly content calendars and produce high-quality visual content (photos, short-form reels, stories, and graphics).

   Monitor online reviews, customer feedback, and direct messages across digital platforms to maintain brand reputation.

3. Digital Marketing & Performance Tracking

   Run and optimize performance marketing campaigns (Meta Ads, Google Search Ads, social media boosts).

   Track, analyze, and report on campaign ROI, website/social media traffic, and engagement metrics to optimize future strategies.

   Maintain digital listings (Google My Business, TripAdvisor, delivery platform menus/banners) to ensure accuracy.

4. Collateral & Brand Management

   Manage the design and production of in-store marketing collaterals (menus, tent cards, posters, digital signage).

   Ensure all marketing materials adhere to strict brand guidelines and voice.

Job Requirements

Qualifications & Experience

Education: Diploma or Bachelor's Degree in Marketing, Mass Communications, Digital Media, Hospitality, or a related field.

Experience: Minimum 2 to 3 years of hands-on marketing experience, preferably within the F&B, lifestyle, or hospitality sector.

A strong portfolio demonstrating creative content creation, social media campaigns, or digital marketing execution.

Skills & Competencies

Digital & Social Media Savvy: Strong understanding of trends on TikTok, Instagram, and emerging social platforms.

Design & Editing Tools: Hands-on proficiency with design and video editing tools (e.g., Canva, Adobe Creative Cloud / Photoshop / Premiere Pro, CapCut).

Copywriting: Excellent command of English with strong copywriting and storytelling skills.

Analytics: Basic to intermediate understanding of Meta Ads Manager, Google Analytics, and social media reporting tools.

Attributes: High initiative, strong project management skills, and the ability to work independently in a fast-paced environment.