Game Ad Optimization Specialist

OAKEVER GAMES PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading global casual games company in Singapore is seeking a proactive user acquisition specialist to lead initiatives for game products. The role entails developing effective marketing strategies, crafting compelling ad creatives, and monitoring performance metrics. Ideal candidates should possess excellent English proficiency and data sensitivity, with a strong work ethic and a results-driven mindset. Join the team in this exciting phase of rapid business expansion and contribute to innovative growth strategies.

Qualifications

• Must have excellent English reading and writing skills to create ad copy.
• Proven data sensitivity and analytical capabilities are essential.
• Open-minded and ambitious, looking for growth opportunities.

Responsibilities

• Lead user acquisition and growth initiatives for game products.
• Develop tailored UA strategies based on product and market analysis.
• Create high-converting ad creatives for target markets.
• Monitor campaign metrics and address performance issues.

Skills

User acquisition strategies

Data analysis

Creative intuition

Responsibility and work ethic

Job description

Responsibilities

• Lead user acquisition (UA) and growth initiatives for game products across global channels, with full-cycle accountability for performance outcomes.
• Develop and execute tailored UA strategies based on product characteristics and market dynamics, ensuring successful implementation.
• Create high-converting ad creatives aligned with target markets and product positioning, leveraging strong creative intuition.
• Demonstrate data sensitivity by continuously monitoring campaign metrics, enabling timely identification and escalation of performance issues.

Qualifications

• Strong sense of responsibility, meticulous work ethic, and results-driven mindset.>
• English Proficiency: Excellent reading and writing skills (primary work scenarios include English-only advertising platforms and independent creation of English ad copy).
• Proven data sensitivity and basic data analysis capabilities to inform decision-making.
• Open-minded and receptive to diverse perspectives, with the ability to challenge conventional thinking.
• Proactive and ambitious, continuously seeking opportunities for business breakthroughs and growth.

We specialize in global casual games. As we undergo rapid business expansion, we have multiple openings available and are actively seeking top-tier talent across the industry!