Fashion Social Content Strategist

CHARLES & KEITH (SINGAPORE) PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CHARLES & KEITH Group in Singapore is seeking a proactive Social Media Manager to lead end-to-end social media execution across key platforms and drive content strategy aligned with brand storytelling. You will collaborate with creative teams and regional squads to deliver engaging, platform-native content and campaigns that boost engagement and brand relevance.

The role requires 3–4 years in social media within fashion or lifestyle sectors, strong copywriting, and data-driven insights to

Qualifications

• 3–4 years of relevant experience in social media management, preferably within fashion, lifestyle or e-commerce brands.
• Strong understanding of social content execution and digital campaign activation.
• Experience working with social analytics tools and interpreting performance data.
• Good copywriting skills with the ability to adapt tone across platforms.
• Proficient in Microsoft Office and Google Suite (Slides, Sheets, Docs).
• Strong communication skills and a collaborative team mindset.

Responsibilities

• Support the development and execution of integrated social media strategies aligned with brand and business objectives.
• Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and emerging channels.
• Execute content planning and maintain the social content calendar in alignment with campaign launches and storytelling.
• Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required.
• Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes.
• Support influencer partnerships across organic and paid initiatives.
• Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs.
• Conduct competitor audits and basic market research to identify trends and content opportunities.
• Prepare regular performance reports and updates for internal stakeholders.
• Assist in paid social planning, monitoring and reporting.
• Drive daily community management, fostering engagement, follower growth and active community participation.
• Support cross-functional collaboration with Marketing, Creative, E-commerce and Regional teams.
• Brand Governance & Platform Standards.
• Support the implementation of brand platform governance across all social channels.
• Assist in maintaining social media SOPs (content approval workflow, publishing processes, crisis response guidelines, reporting cadence).
• Ensure adherence to social media Do’s & Don’ts, while maintaining consistency in tone, visual identity and messaging.
• Safeguard brand standards and ensure compliance with platform best practices.
• Tools & Platform Acceleration.
• Identify emerging social tools that improve publishing efficiency and performance tracking.
• Support the implementation of platform management, analytics, listening, and influencer tools.
• Contribute to workflow optimization through proper SOP documentation and reporting structures.
• Stay updated on new platform features and industry innovations.

Skills

Social media management

Content planning

Analytics tools

Copywriting

Team collaboration

Job description

CHARLES & KEITH Group in Singapore is seeking a proactive Social Media Manager to lead end-to-end social media execution across key platforms and drive content strategy aligned with brand storytelling. You will collaborate with creative teams and regional squads to deliver engaging, platform-native content and campaigns that boost engagement and brand relevance.

The role requires 3–4 years in social media within fashion or lifestyle sectors, strong copywriting, and data-driven insights to