Senior Content & Social Demand-Gen Leader

Singapore Institute of Management; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Singapore Institute of Management seeks a senior content strategist to lead end-to-end content and social media strategy. You will shape a compelling brand narrative, align campaigns with commercial goals, and collaborate with the Brand, Communications & Group Marketing teams to drive audience engagement and conversion.

You will own KPI development, perform deep analytics, and guide content design across platforms, including social media visuals and basic motion assets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• 8–12+ years of experience in content, social media, brand communications, or design.
• Proven experience in leading data-driven content strategy and delivering integrated content and visual campaigns.
• Strong strategic thinking and storytelling skills, translating business goals into engaging content.
• Experience in content planning and editorial leadership across multiple social media channels.
• Ability to develop and deliver visual design and creative assets, including social media content, campaign visuals, and basic motion/video.
• Strong understanding of major social platforms (LinkedIn, Instagram, TikTok).
• Experience using data/analytics to track performance and improve outcomes.
• Strong stakeholder management and ability to influence across teams.
• Experience leading teams and managing external agencies.
• Creative and data-driven mindset.
• Strong ownership and accountability.
• Adaptable in fast-paced environments.

Responsibilities

• Develop and own end-to-end content and social media strategy aligned to brand narrative and customer journey stages.
• Build and maintain a clear brand voice across all content and platforms.
• Collaborate with Brand, Communications, Group Marketing and business stakeholders on messaging and campaign priorities.
• Lead and deliver integrated campaigns across channels with consistent messaging.
• Create and guide content and visual design for high quality outputs across platforms.
• Establish KPIs and perform deep performance analysis of content and social channels to drive improvements.
• Drive demand generation initiatives to shorten content-to-conversion cycles while balancing brand building.
• Leverage AI tools to scale content, personalize experiences, and speed up decision-making.

Skills

Content strategy

Brand storytelling

Social media

Data-driven decision making

Stakeholder management

Campaign execution

Visual design

AI in content

Ownership & accountability

Education

Bachelor’s degree in Marketing/Communications/Design

Tools

AI tools

Job description

Singapore Institute of Management seeks a senior content strategist to lead end-to-end content and social media strategy. You will shape a compelling brand narrative, align campaigns with commercial goals, and collaborate with the Brand, Communications & Group Marketing teams to drive audience engagement and conversion.

You will own KPI development, perform deep analytics, and guide content design across platforms, including social media visuals and basic motion assets.