Global Brand Strategy Lead — Fashion Growth & Innovation

CHARLES & KEITH (SINGAPORE) PTE LTD; Singapore; On-site; SGD 260,000 - 320,000; Full time

Job summary

CHARLES & KEITH Group in Singapore is seeking a Head of Global Brand Strategy to architect integrated marketing planning and execution across international markets, delivering consumer-led campaigns that elevate brand experiences worldwide.

You will lead the global calendar, align campaigns across digital, retail, PR and CRM, and collaborate with cross-functional teams to drive traffic, engagement and revenue while preserving premium brand equity.

Qualifications

• 10+ years of global integrated marketing and brand strategy experience.
• Proven leadership across cross-functional teams and multiple markets.
• Ability to translate strategy into actionable go-to-market plans.

Responsibilities

• Architect the global brand strategy and integrate marketing planning across markets.
• Own and lead the global calendar for campaigns across digital, retail, PR and CRM.
• Collaborate with cross-functional teams to deliver consumer-led campaigns and experiences.
• Ensure brand consistency and premium execution in all touchpoints during rapid expansion.

Skills

Integrated marketing

Brand strategy

Cross-functional leadership

Global markets

Project management

Job description

CHARLES & KEITH Group in Singapore is seeking a Head of Global Brand Strategy to architect integrated marketing planning and execution across international markets, delivering consumer-led campaigns that elevate brand experiences worldwide.

You will lead the global calendar, align campaigns across digital, retail, PR and CRM, and collaborate with cross-functional teams to drive traffic, engagement and revenue while preserving premium brand equity.