SOCIAL CONTENT CREATION EXECUTIVE

CHARLES & KEITH (SINGAPORE) PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CHARLES & KEITH Group in Singapore is seeking a proactive Social Media Manager to lead end-to-end social media execution across key platforms and drive content strategy aligned with brand storytelling. You will collaborate with creative teams and regional squads to deliver engaging, platform-native content and campaigns that boost engagement and brand relevance.

The role requires 3–4 years in social media within fashion or lifestyle sectors, strong copywriting, and data-driven insights to

Qualifications

• 3–4 years of relevant experience in social media management, preferably within fashion, lifestyle or e-commerce brands.
• Strong understanding of social content execution and digital campaign activation.
• Experience working with social analytics tools and interpreting performance data.
• Good copywriting skills with the ability to adapt tone across platforms.
• Proficient in Microsoft Office and Google Suite (Slides, Sheets, Docs).
• Strong communication skills and a collaborative team mindset.

Responsibilities

• Support the development and execution of integrated social media strategies aligned with brand and business objectives.
• Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and emerging channels.
• Execute content planning and maintain the social content calendar in alignment with campaign launches and storytelling.
• Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required.
• Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes.
• Support influencer partnerships across organic and paid initiatives.
• Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs.
• Conduct competitor audits and basic market research to identify trends and content opportunities.
• Prepare regular performance reports and updates for internal stakeholders.
• Assist in paid social planning, monitoring and reporting.
• Drive daily community management, fostering engagement, follower growth and active community participation.
• Support cross-functional collaboration with Marketing, Creative, E-commerce and Regional teams.
• Brand Governance & Platform Standards.
• Support the implementation of brand platform governance across all social channels.
• Assist in maintaining social media SOPs (content approval workflow, publishing processes, crisis response guidelines, reporting cadence).
• Ensure adherence to social media Do’s & Don’ts, while maintaining consistency in tone, visual identity and messaging.
• Safeguard brand standards and ensure compliance with platform best practices.
• Tools & Platform Acceleration.
• Identify emerging social tools that improve publishing efficiency and performance tracking.
• Support the implementation of platform management, analytics, listening, and influencer tools.
• Contribute to workflow optimization through proper SOP documentation and reporting structures.
• Stay updated on new platform features and industry innovations.

Skills

Social media management

Content planning

Analytics tools

Copywriting

Team collaboration

Job description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

• Support the development and execution of integrated social media strategies aligned with brand and business objectives
• Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels
• Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling
• Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required
• Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes
• Support influencer partnerships across organic and paid initiatives
• Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs
• Conduct competitor audits and basic market research to identify trends and content opportunities
• Prepare regular performance reports and updates for internal stakeholders
• Assist in paid social planning, monitoring and reporting
• Drive daily community management, fostering engagement, follower growth and active community participation
• Support cross-functional collaboration with Marketing, Creative, E-commerce and Regional teams
• Brand Governance & Platform Standards
• Support the implementation of brand platform governance across all social channels
• Assist in maintaining social media SOPs (content approval workflow, publishing processes, crisis response guidelines, reporting cadence)
• Ensure adherence to social media Do’s & Don’ts, while maintaining consistency in tone, visual identity and messaging
• Safeguard brand standards and ensure compliance with platform best practices
• Tools & Platform Acceleration
• Identify emerging social tools that improve publishing efficiency and performance tracking
• Support the implementation of platform management, analytics, listening, and influencer tools
• Contribute to workflow optimization through proper SOP documentation and reporting structures
• Stay updated on new platform features and industry innovations

REQUIREMENTS

• Possess at least 3–4 years of relevant experience in social media management, preferably within fashion, lifestyle or e-commerce brands
• Strong understanding of social content execution and digital campaign activation
• Experience working with social analytics tools and interpreting performance data
• Good copywriting skills with the ability to adapt tone across platforms
• Proficient in Microsoft Office and Google Suite (Slides, Sheets, Docs)
• Strong communication skills and a collaborative team mindset
• Comfortable working in a fast-paced environment
• Flexibility to work occasional weekends or after hours to support campaign launches and key activations

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.