Creative & Content Specialist: Social, Video & Influencer

Directions Group Inc; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Directions Group Inc. in Singapore is seeking a Creative & Content Specialist who blends strategic thinking with hands-on content production for luxury, fashion, beauty and lifestyle brands.

You will craft social-first content, manage influencer collaborations, plan digital campaigns and ensure content aligns with brand voice across Instagram, TikTok, Facebook and LinkedIn. The role requires curiosity, cultural awareness and strong storytelling skills.

Qualifications

• Hands-on content production experience across social platforms.
• Experience with luxury, fashion, beauty or lifestyle brands is preferred.
• Strong storytelling, copywriting and visual design sensibility.
• Knowledge of platform best practices for Instagram, TikTok, Facebook and LinkedIn.
• Ability to translate client briefs into engaging campaigns.

Responsibilities

• Develop creative content and social media strategies aligned with brand positioning.
• Conceptualise engaging content ideas and digital campaigns for different platforms.
• Translate client briefs into content pillars, calendars, scripts and storyboards.
• Contribute insights to integrated marketing strategies and pitches.
• Conduct audience, competitor and trend research to inform direction.
• Plan and execute social media campaigns and digital initiatives.
• Manage agency's and clients' social channels, including planning and publishing.

Skills

Photography

Videography

Video editing

Social media

Content creation

Influencer marketing

Education

Diploma or degree in Marketing/Communications/New Media

Tools

Adobe Creative Suite

CapCut

Canva

Job description

Directions Group Inc. in Singapore is seeking a Creative & Content Specialist who blends strategic thinking with hands-on content production for luxury, fashion, beauty and lifestyle brands.

You will craft social-first content, manage influencer collaborations, plan digital campaigns and ensure content aligns with brand voice across Instagram, TikTok, Facebook and LinkedIn. The role requires curiosity, cultural awareness and strong storytelling skills.