Executive, Channel Marketing (12 Months Contract)

Carlsberg Group; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A beverage company in Singapore is seeking an Executive for Channel Marketing (Off Trade) to oversee the development and execution of marketing promotions aimed at driving commercial growth. The ideal candidate will co-formulate trade strategies, manage budgets, and conduct market visits, while ensuring POSM materials meet brand guidelines. Candidates should have a degree in Marketing or Business and ideally 1-2 years of relevant experience. This is a full-time, entry-level contract position based in Singapore.

Qualifications

• 1 - 2 years of experience in Trade Marketing or similar capacity is preferred.
• Comfortable with market data analysis (AC Nielsen, Internal Sales Data).
• Willing to travel within Singapore for store visits.

Responsibilities

• Co-formulate trade marketing strategies with sales and brand teams.
• Develop and create POSM materials with BTL agency.
• Conduct regular market visits to monitor competitor activities.
• Review promotion executions and provide recommendations.
• Manage monthly Trade Marketing Budget.
• Manage Nielsen database for channel success evaluation.
• Monitor and provide volume performance updates.

Skills

Communication skills

Market data analysis

Presentation skills

Self-motivated

Initiative

Education

Degree in Marketing, Business or related fields

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

Executive, Channel Marketing (Off Trade)

We are looking for an Executive, Channel Marketing (Off Trade). The successful candidate will oversee the development and execution of channel marketing promotions and activations to drive commercial growth in off-trade markets.

Responsibilities

• Co-formulate trade marketing strategies with sales and brand teams to ensure the commercial success of off-trade markets.
• Work closely with BTL agency to develop and create POSM materials that are within brand and retailer guidelines. Coordinate with brand and sales team to ensure on-time and best-in-class executions.
• Conduct regular market visits to monitor competitor activities, share best practices and recommend action plans to the marketing team.
• Review promotion executions and provide recommendations to improve accounts profitability.
• Manage monthly Trade Marketing Budgeting and upkeep filing.
• Manage Nielsen database via Answers Platform and provide evaluation and recommendation for channel success.
• Monitor and provide updates of volume performance by channel.
• Support the Channel Marketing Manager in the formulation of yearly commercial reviews and brand planning.

Qualifications

• Degree in Marketing, Business or related fields.
• 1 – 2 years of experience in Trade Marketing or similar capacity will be a plus.
• Willing to travel within Singapore to conduct store visits.
• Proficient in Microsoft PowerPoint, Excel and Word.
• Comfortable with market data analysis (AC Nielsen, Internal Sales Data).
• Self‑motivated and takes initiative.
• Excellent communication and presentation skills in English.
• Candidates with relevant work experience is preferred; individuals who are currently in sales roles and wish to grow their portfolio laterally in an adjacent discipline of trade marketing are welcome to apply.

Job Details

Workplace

Hiap Hoe Building At Zhongshan Park, SG

Job type

12 Months Contract

Part time / Full time

Full Time

Working Time

Monday - Friday 8:30am - 5:30pm / Flexible Work Arrangement

We regret to inform only shortlisted candidates will be notified.

Seniority Level

• Entry level

Employment Type

• Contract

Job Function

• Marketing and Sales

Industries

• Food and Beverage Services