Senior E-Commerce Executive

Private Advertiser; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking a capable E-commerce & Shopify Plus Specialist in Singapore. You will manage the Shopify Plus platform, maintain product listings, pricing and inventory, while optimizing on-site merchandising to boost conversion and basket size.

You will work with Marketing and Creative teams to execute campaigns, monitor site health, and generate performance reports to guide decisions. Strong analytical and communication skills are essential.

Qualifications

• Minimum 2 years of relevant experience in e-commerce, digital marketing, online merchandising or a related role.
• Hands-on experience with Shopify Plus is required.
• Strong analytical skills to interpret e-commerce and campaign performance data.
• Strong communication and interpersonal skills to work with internal teams and external partners.

Responsibilities

• Manage and maintain Shopify Plus platform, ensuring site accuracy and brand alignment.
• Own and maintain product listings, pricing, SKUs and availability.
• Monitor site health, user experience and promotions affecting conversion.
• Coordinate campaigns and assets across Lazada and other marketplaces.
• Track campaign performance and provide data-driven insights for future activity.
• Support CRM, EDM and customer engagement initiatives.

Skills

Shopify Plus

E-commerce

Analytics

Digital marketing

Customer service

Excel

Job description

Key Responsibilities

• Manage and maintain the Shopify Plus e-commerce platform, ensuring the website is accurate, up to date, functional and aligned with brand standards.

• Own and maintain product listings, including product descriptions, images, pricing, SKUs, availability and other product information.

• Monitor overall site health, including product availability, functionality, user experience, broken links, promotions and other issues that may impact the customer journey or conversion.

• Manage platform administration across online marketplaces such as Lazada, ensuring accurate product listings, pricing, promotions, inventory and campaign participation.

• Monitor e-commerce and marketplace performance, identify issues and recommend improvements to enhance sales and customer experience.

• Generate and analyse e-commerce sales, traffic, conversion and order performance reports to support business decisions.

On-Site Merchandising & Conversion

• Own day-to-day on-site merchandising across the e-commerce platform, including homepage, collection pages, product pages, promotional landing pages and other key customer touchpoints.

• Plan and execute product placement, banners, promotional messaging and campaign assets to maximise visibility and conversion.

• Continuously review the customer journey and site experience to identify opportunities to improve conversion, engagement and basket size.

• Work with Marketing and Creative teams to ensure digital assets are delivered and implemented accurately and on time.

• Maintain and optimise promotional mechanics, discount codes and campaign configurations.

Campaign & Commercial Execution

• Execute e-commerce campaigns including sales promotions, product launches, seasonal moments and key commercial initiatives.

• Manage marketplace campaign sign-ups and execution across platforms such as Lazada.

• Coordinate the timely upload and implementation of campaign assets, banners, promotions, product launches and other digital content.

• Work closely with Marketing, Creative and relevant stakeholders to ensure campaigns are executed accurately and consistently across channels.

• Track campaign performance and provide data-driven insights and recommendations for future campaigns.

• Support promotional events, retail activations and partnerships where required.

CRM, EDM & Customer Engagement

• Support the planning and execution of EDM campaigns and CRM initiatives to drive customer engagement, retention and sales.

• Manage and optimise CRM flows and customer communications, including relevant automated and targeted customer journeys.

• Work with relevant teams or agencies to develop and implement CRM and email marketing content.

• Monitor campaign performance and customer engagement metrics, using insights to improve future communications and initiatives.

Customer Experience & Service

• Demonstrate a strong service instinct and take ownership of delivering a seamless and positive customer experience across digital touchpoints.

• Handle and resolve customer enquiries, complaints and service issues through email, live chat and other relevant channels.

• Manage customer service escalations, working cross-functionally to investigate issues and provide timely resolutions.

• Support returns, exchanges, refunds, order amendments and other customer requests in accordance with company policies.

• Monitor recurring customer issues and service trends, identifying opportunities to improve the overall customer journey.

• Conduct quality checks to ensure consistent and accurate customer service standards.

Digital Marketing & Paid Performance

• Work closely with the digital advertising agency to support paid performance activities across relevant digital channels.

• Coordinate with external agencies and internal stakeholders on campaign execution, optimisation and performance tracking.

• Monitor key digital marketing and e-commerce KPIs, including traffic, conversion, revenue, ROAS and other relevant performance indicators.

• Review campaign and channel performance and provide data-driven feedback and recommendations to improve results.

• Support the execution of digital marketing communications and content initiatives across relevant platforms.

• Maintain working-level relationships with agencies, vendors and creative partners.

Marketing & Cross-Functional Support

• Collaborate with internal stakeholders and external agencies to develop and execute marketing campaigns and digital initiatives.

• Support brand and marketing implementation plans across digital channels, ensuring consistency with overall brand strategy.

• Monitor digital marketing content and collateral to ensure brand consistency.

• Support promotional events, product launches, partnerships and other marketing activations when required.

• Prepare regular reports on e-commerce, campaign, CRM and digital marketing performance for management review.

• Perform other ad-hoc duties as assigned.

Job Requirements

• Minimum 2 years of relevant experience in e-commerce, digital marketing, online merchandising, marketplace management or a related role.

• Hands-on experience with Shopify Plus is required.

• Strong understanding of e-commerce operations, product listings, site health and online merchandising.

• Experience in managing homepage, collection pages, product pages, promotional landing pages and other on-site conversion initiatives.

• Experience executing e-commerce campaigns, product launches, seasonal campaigns and marketplace campaign participation.

• Strong customer service orientation with a natural service instinct and ability to manage customer escalations professionally.

• Strong analytical skills with the ability to interpret e-commerce, digital marketing and campaign performance data.

• Strong communication and interpersonal skills, with the ability to work effectively with internal teams, agencies and external partners.

• Highly organised, detail-oriented and able to manage multiple campaigns and priorities simultaneously.

• Proficient in Microsoft Excel and other relevant e-commerce, CRM and digital marketing tools.

• Able to work independently while collaborating effectively with cross-functional teams.