Director, MICE & Corporate Sales

Resorts World at Sentosa Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A premier lifestyle destination resort in Singapore is seeking a results-driven Director of MICE & Corporate Sales. This role involves developing strategies to attract business, leading a sales team, and ensuring client satisfaction. The ideal candidate has over 8 years of experience in MICE sales and strong leadership skills. Competitive compensation and career growth opportunities are available.

Qualifications

• 8-10 years in MICE & Corporate Sales required.
• Travel for client meetings and inspections is required.
• In-depth knowledge of the MICE industry is essential.

Responsibilities

• Develop and implement sales strategies to attract clients.
• Monitor sales targets and support revenue growth.
• Build relationships with key clients and stakeholders.
• Lead and mentor the sales team to achieve performance standards.

Skills

Strong leadership

Communication skills

Interpersonal skills

Proficiency in MS Office Suite

Proficiency in Dynamics 365

Education

Bachelor's Degree in Hospitality Management, Event Management, Business Administration, Marketing

Job description

Company description

Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world‑class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world‑class Resorts World Convention Centre, and a casino. RWS offers award‑winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world‑class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia‑Pacific's travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit www.rwsentosa.com.

Job Summary

We are seeking a strategic, results‑driven Director of MICE & Corporate Sales to join our team. This role is responsible for developing and executing strategies to attract, retain, and grow business in the MICE & Corporate Sales with a strong focus on international markets.
You'll lead and mentor the MICE & Corporate sales team, oversee all aspects of meetings, incentives, conferences, and exhibitions/events. You'll also play a key role in driving occupancy, maximizing venue usage, and generating revenue, ensuring alignment with the resort's brand strategy, operational excellence, and exceptional client satisfaction.

Job Responsibilities

Strategic Planning & Business Development

• Develop and implement comprehensive sales strategies to attract new clients and retain existing ones.
• Identify and pursue new business opportunities within the MICE segment to drive hotel occupancy and maximize venue usage.
• Conduct market research and analyze trends to adjust pricing strategies, event packages, and target markets.
• Prepare marketing concept papers, proposals, and strategic plans for MICE products and events.
• Participate in trade shows, exhibitions, and networking events to showcase offerings and expand industry contacts.

Sales Performance & Revenue Growth

• Monitor and guide the sales team to achieve revenue targets across venue, hotel, F&B & attractions.
• Assist the Senior Director of Partnerships & MICE Sales in driving business performance and provide timely updates on progress.
• Prepare and manage budgets, monitor yield and occupancy performance, and generate regular sales performance reports.
• Develop and refine MICE & Corporate Sales product offerings, ensuring they meet market demand and align with brand strategy.

Client Relationship Management

• Oversee key accounts, ensuring exceptional service delivery and prompt resolution of client concerns.
• Build and maintain strong relationships with industry partners, clients, and stakeholders to generate repeat and referral business.
• Collaborate closely with clients and operations teams to understand event requirements and close service gaps.

Marketing & Promotion

• Partner with the marketing team to promote MICE & Corporate Sales products through social media, marketing materials, presentations, and videos.
• Drive engagement and attendance by positioning MICE & Corporate Sales products effectively within the market, especially the international market.
• Work with marketing to develop promotions and campaigns that support revenue goals.

Team Leadership & Operations

• Lead, mentor, and motivate the MICE & Corporate Sales team to achieve sales targets and maintain high performance standards.
• Support the Senior Director of Partnership & MICE Sales with organizational, communication, and administrative tasks at a strategic level.
• Ensure all events are delivered on time, meet client expectations, and follow detailed planning checklists.
• Oversee compliance and risk management within MICE & Corporate Sales operations.
• Assist in the development of new event types, P&L planning, budgets, and event calendars.

Job Requirements

• Bachelor's Degree in Hospitality Management, Event Management, Business Administration, Marketing or related field.
• Minimum of 8‑10 years in MICE & Corporate Sales.
• Travel is required for client meetings, site inspections, and industry events.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in MS Office Suite and Dynamics 365 for business needs.
• In‑depth knowledge of the MICE & Corporate Sales industry, including trends, competitors, and market dynamics.