Director - Market Segment, Semiconductor

NTI Nanofilm; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

NTI Nanofilm in Singapore seeks a Director - Market Segment for Semiconductor to lead the commercial strategy, identify market trends, and translate insights into profitable growth for the segment.

You will own marketing strategy, business development, product & application development, pricing, and cross-functional leadership, coordinating with R&D, operations, and regional sales to win key opportunities and deliver revenue targets.

Qualifications

• Bachelor’s degree in a technical discipline.
• At least 10 years of experience in the semiconductor/advanced materials industry.
• Strong commercial experience across BD, strategic marketing, product management, market development or KAM.
• Proven ability to turn market insights into opportunities and growth.
• Knowledge of semiconductor products, applications, customers, and market dynamics.
• Experience managing complex B2B sales cycles, strategic accounts, and cross-functional projects.
• Strong strategic thinking, business acumen, customer orientation, and stakeholder management.
• Comfortable working across countries, cultures, business functions and levels.
• Excellent English and Mandarin communication; Mandarin for Chinese-speaking stakeholders.

Responsibilities

• Marketing Strategy: Develop and execute the sales & marketing strategy for the semiconductor market segment.
• Business Development: Identify and qualify new business opportunities; develop key accounts.
• Market Intelligence: Understand market trends and customer needs; monitor competition.
• Product & Application Development: Collaborate with R&D to identify new opportunities and lead projects.
• Commercial management: Drive segment revenue growth; own pricing and product positioning.
• Cross functional leadership: Coordinate across functions to deliver initiatives and align priorities.
• Marketing & Positioning: Define value propositions, target customers, and support campaigns and events.

Skills

Market Strategy

Business Development

Product Management

Market Intelligence

Cross Functional Leadership

Marketing & Positioning

Customer Engagement

Key Account Management

Stakeholder Management

English & Mandarin Communication

Education

Bachelor’s degree in Semiconductor Manufacturing, Materials Science, Engineering, or related technical discipline

Job description

The Director - Market Segment for Semiconductor is responsible for developing and executing the commercial strategy, identifying market trends and customer needs and converting them into profitable growth. The role combines market intelligence, marketing strategy, business development, product management, customer engagement, ke account management to identify key opportunities and ensure delivery of profitable growth in the segment.

Responsibilities

• Marketing Strategy: Develop and execute the sales & marketing strategy for the semiconductor market segment. Define key market trends, target customers, customer needs, application areas, technologies, and propose growth opportunities.
• Business Development: Identify and qualify new business opportunities within the segment. Develop key accounts and opportunities to work closely with regional sales teams.
• Market Intelligence: Develop a strong understanding of the semiconductor market trends, technology developments, and customer needs. Monitor and track competitive landscape, technology trends and market developments.
• Product & Application Development: Work closely with R&D and Engineering to identify new product and application opportunities. Build credible business cases and lead project management for new products and application areas. Support commercialization of new solutions including product launches.
• Commercial management: Drive the market segment revenue growth to achieve / exceed group targets. Lead and drive key opportunities to push conversion to revenue. Take responsibility for the pricing and product positioning.
• Cross functional leadership: Co-ordinate activities across sales & marketing, product development, R&D, Engineering, Operations, Quality etc. to deliver key initiatives / projects. Communicate and align segment strategy and agree priorities with senior management and internal stakeholders.
• Marketing & Positioning: Develop clear value propositions, define market and product positioning, define target customers. Support marketing campaigns, events, exhibitions and technical seminars. Collaborate with corporate marketing on all marketing activities (MR, Content, Demand Generation).

Requirements

• Bachelor’s degree in Semiconductor Manufacturing, Materials Science, Engineering, or a related technical discipline.
• At least 10 years of experience in the semiconductor and/or advanced materials industry.
• Strong commercial experience across business development, strategic marketing, product management, market development, or key account management.
• Proven ability to turn market insights and customer needs into business opportunities and revenue growth.
• Strong knowledge of semiconductor products, applications, customers, and market dynamics.
• Experience managing complex B2B sales cycles, strategic accounts, and cross-functional projects.
• Strong strategic thinking, business acumen, customer orientation, project management, and stakeholder management capabilities.
• Comfortable working across different countries, cultures, business functions, and seniority levels.
• Excellent communication skills in English and Mandarin, with Mandarin required to liaise with Chinese-speaking stakeholders. Strong presentation, analytical, and executive-level stakeholder management skills.

Success will be measured through: revenue growth, opportunity pipeline development, new business wins, strategic KAM plans, new-product revenue, and increased market share in targeted segments.

Working Location

Founded in 1999 and headquartered in Singapore, NTI Nanofilm is a global nanotechnology solutions company integrating advanced thin-film coatings, turnkey vacuum coating equipment, micro-optics nanofabrication, and hydrogen fuel-cell surface technologies. With proprietary deposition sources - Including Magnetron Sputtering, Arc Evaporation, Filtered Cathodic Vacuum Arc (FCVA), Closed Space Sublimation (CSS), and Plasma-Enhanced CVD (PECVD), we help electronics, automotive, medical and industrial customers improve performance, durability and sustainability, from R&D through high-volume production. NTI Nanofilm operates across Singapore, China, Germany, Japan, India and Vietnam, and has been listed on the Singapore Exchange since 2020.