Support the Group CEO in shaping and executing the growth strategy for the Industrial Equipment Business Unit, with primary responsibility for general management, sales and marketing, market expansion, and the establishment of distributor and strategic partner networks. The role will commercialise Nanofilm's FCVA, PECVD and PVD coating equipment for high-precision R&D and scalable production, strengthen customer engagement, and translate strategic priorities into disciplined operating and financial outcomes across targeted industries and markets.
Responsibilities
- Partner with the Group CEO and Industrial Equipment Business Unit leadership to formulate and execute the business strategy, transformation roadmap, annual operating plan, product-line priorities and commercial objectives.
- Lead product management and product-line set-up for FCVA, PECVD and PVD coating equipment, including portfolio strategy, market requirements, product positioning, lifecycle planning, pricing, launch readiness and performance reviews.
- Direct project management for customer, product-development and business-setup initiatives, establishing scope, milestones, resources, risks, governance and cross-functional accountability to achieve timely, cost-effective delivery.
- Develop and implement the global marketing and sales strategy, covering value propositions, routes to market, demand and pipeline generation, strategic accounts, proposals, negotiation, order conversion and forecast discipline.
- Identify, evaluate, appoint and enable distributors, agents, system integrators and strategic partners using clear selection criteria, commercial terms, territory plans, onboarding requirements, performance expectations and governance mechanisms.
- Oversee end-to-end business operations across quality processes, procurement and logistics, ensuring supplier readiness, material availability, cost discipline, compliant documentation, delivery coordination and continuous improvement.
- Manage business performance, including revenue, order intake, gross margin, operating expenses, working capital, inventory, forecast accuracy and risk; recommend corrective actions to achieve approved P&L objectives.
- Coordinate execution across Technology, Engineering, Production, Design, After Sales Service, Quality, Procurement, Logistics, Finance, Legal, HR, Marketing and Sales to ensure commercially viable solutions, operational readiness, timely delivery and a consistent customer experience.
- Build an inclusive, hands-on and collaborative team culture; work effectively with shop-floor and frontline staff, listen to operational feedback, resolve execution issues, coach employees and develop organisation capability, succession and engagement plans.
- Provide the Group CEO with concise business reviews, decision papers and recommendations on products, projects, market entry, partnerships, investments, resources, quality, supply-chain risks and transformation initiatives, while complying with ISO 9001, ISO 14001, safety and Good Documentation Practices.
Requirements
- Bachelor's degree in Engineering, Materials Science, Physics, Business, Marketing or a related discipline; an MBA or equivalent postgraduate qualification is advantageous.
- Minimum 15 years of relevant working experience, including substantial leadership responsibility in industrial equipment, capital equipment, advanced manufacturing or a related technology-led B2B business.
- Substantial senior leadership experience in general management, P&L ownership, business strategy, transformation, product management, product-line establishment, project management, marketing and sales, and market expansion across Asian and/or global markets.
- Demonstrated success in developing industrial or capital-equipment businesses, setting up product lines and establishing distributors, agents, system integrators or strategic partners.
- Strong understanding of cross-functional industrial operations, including quality processes, procurement, logistics, supply-chain coordination, customer project delivery and operational risk management.
- Relevant exposure to industrial equipment, advanced manufacturing, vacuum systems, surface engineering, semiconductor equipment, coatings or adjacent technology-led B2B sectors is strongly preferred.
- Strong commercial and financial acumen covering business cases, pricing, margins, contracts, forecasting, working capital, inventory, supplier economics and investment prioritisation.
- Proven ability to collaborate with Technology, Engineering, Production, Quality, Procurement, Logistics, Applications, Service, Finance, Legal, HR, Marketing and Sales teams.
- Hands-on and approachable leader who can work effectively with shop-floor and frontline employees, understand operational realities, communicate clearly and convert feedback into practical action.
- Strong team player with cross-cultural leadership, coaching, talent development, stakeholder management, negotiation, analytical and executive decision-support capabilities.
- Customer-focused, entrepreneurial and outcomes-driven, with sound judgement, integrity and resilience.
Working Location
Founded in 1999 and headquartered in Singapore, NTI Nanofilm is a global nanotechnology solutions company integrating advanced thin-film coatings, turnkey vacuum coating equipment, micro-optics nanofabrication, and hydrogen fuel-cell surface technologies. With proprietary deposition sources—including Magnetron Sputtering, Arc Evaporation, Filtered Cathodic Vacuum Arc (FCVA), Closed Space Sublimation (CSS), and Plasma-Enhanced CVD (PECVD), we help electronics, automotive, medical and industrial customers improve performance, durability and sustainability, from R&D through high-volume production. NTI Nanofilm operates across Singapore, China, Germany, Japan, India and Vietnam, and has been listed on the Singapore Exchange since 2020.