Digital Marketing Executive

WEBSENTIALS PTE. LTD.; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

A digital marketing agency in Singapore is seeking a Digital Marketing Executive to manage client accounts and execute campaigns across Google and Meta platforms. The ideal candidate will have at least one year of digital marketing experience, familiarity with analytics tools, and strong communication skills. The role offers a competitive salary and growth opportunities in a collaborative environment focused on delivering measurable results for clients.

Benefits

Competitive base salary

Performance-based incentives

Opportunities to upskill

Clear career progression

Qualifications

• Minimum 1 year experience in digital marketing or account management, preferably in an agency.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong analytical mindset to optimise campaign performance.

Responsibilities

• Plan, execute, and manage campaigns across digital channels.
• Monitor performance metrics and provide actionable recommendations.
• Collaborate with creative teams to align on content for campaigns.

Skills

Digital marketing

Data analysis

Client communication

Collaboration

SEO/SEM knowledge

Multitasking

Proactivity

Tools

Google Ads

Meta Ads Manager

Google Analytics

Tag Manager

Job description

Overview

We are looking for a Digital Marketing Executive at Websentials to manage our clients’ accounts by strategizing and executing digital campaigns across Google and Meta. You will plan, implement, and optimize campaigns, coordinate with internal teams for creative assets, and monitor performance to ensure results meet client goals and quality standards. Your role will be key in driving campaign success and delivering measurable impact for our clients.

About Websentials

Websentials helps businesses leverage digital and AI technologies to increase visibility, streamline operations, acquire clients, and achieve sustainable growth. Our mission is to make digital transformation practical, results-driven, and meaningful through innovative strategies that deliver measurable business impact.

We achieve this through tailored Website, Digital Marketing, and Agentic AI solutions, complemented by upskilling courses. At Websentials, we value creativity, collaboration, and continuous learning. We seek individuals who take initiative, think critically, and are passionate about helping businesses grow.

Key Responsibilities

• Campaign Management: Plan, execute, and oversee digital campaigns across Google, Facebook, and Instagram to achieve client objectives.

• Paid Advertising: Manage and optimize paid media campaigns on Google & Meta, ensuring maximum ROI and measurable results for clients.

• Data Analysis & Insights: Monitor campaign performance, analyze metrics, and provide actionable recommendations to improve outcomes.

• Content Collaboration: Work with creative teams to produce engaging content that aligns with campaign goals and resonates with target audiences.

• Client Reporting: Prepare clear and concise performance reports and updates, keeping clients informed of progress and results.

• Trend Awareness: Stay updated on industry trends, new tools, and best practices, and share insights to enhance client campaigns.

• Account Support: Ensure campaigns are delivered on time, aligned with client goals, and that client expectations are managed throughout the campaign lifecycle.

Requirements

• Experience: Min 1 year experience in digital marketing or account management, preferably in an agency environment, with a proven record of executing successful campaigns.

• Digital Expertise: Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, and strong knowledge of SEO, SEM, and social media marketing channels.

• Analytical Skills: Data-driven mindset with the ability to interpret campaign metrics, optimise performance, and track KPIs and ROI.

• Collaboration & Communication: Strong team player with excellent communication skills, capable of coordinating with internal teams and managing client expectations effectively.

• Multitasking & Organisation: Able to manage multiple client accounts and campaigns simultaneously while maintaining high quality and attention to detail.

• Proactivity & Learning: Self-motivated, eager to learn, adaptable to evolving digital marketing trends, and capable of taking ownership of tasks.

• Client Focus: Strong understanding of client needs, with the ability to upsell, secure renewals, and build long-term relationships.

• Certifications: Google Ads or Meta certifications, familiarity with SEO tools, and basic knowledge of creative tools will be a bonus.

Why Join Us

• Compensation structure: Competitive base salary with performance-based incentives.

• Continuous learning: Opportunities to upskill in Performance marketing, Analytics, Digital & AI field.

• Career progression: Clear pathways to advance into senior digital marketing, or team lead roles.

• Collaborative culture: Work with a supportive team that values initiative, problem-solving, and continuous improvement.

If you are a data-driven performance marketer who enjoys optimizing campaigns, collaborating with teams, and delivering measurable results for clients, we want to hear from you!