Digital Marketing & E-Commerce Executive

LEE QUAN (HAI ZHONG BAO) PTE. LTD.; Singapore; On-site; SGD 35,000 - 55,000; Full time

Job summary

A food and beverage company in Singapore is looking for a digital marketing specialist to lead content creation and social media management. This role involves planning engaging content for platforms like TikTok and Instagram, executing digital campaigns, and analyzing performance data to refine marketing strategies. Ideal candidates will have a Diploma or Degree in Marketing or Digital Media, proficiency with various analytics tools, and strong content skills. Join us to elevate our brand presence!

Qualifications

• Proven experience in digital marketing and social media management.
• Strong content skills in video, photo, and short-form social media trends.
• Data-driven and results-oriented mindset.

Responsibilities

• Plan, create, and publish engaging content for social platforms.
• Monitor and engage with followers; respond to comments and reviews.
• Plan and execute digital campaigns for menu launches and promotions.
• Use analytics tools to track performance and prepare reports.
• Manage listings and promotions on delivery platforms.

Skills

Digital marketing

Social media management

Content creation

SEO/SEM

E-commerce management

E-commerce platform management

Education

Diploma / Degree in Marketing or Digital Media

Tools

Google Analytics

Meta Business Suite

TikTok Ads Manager

SEO software

CapCut

Job description

Content Creation & Social Media Management

• Plan, create, and publish engaging content (videos, photos, reels) for TikTok, Instagram, and other social platforms
• Film and edit short-form videos using tools like CapCut or similar mobile apps
• Capture and edit high-quality food and lifestyle imagery for social media, website, and promotions
• Maintain a consistent brand voice and visual style across all content

Community Engagement

• Monitor and engage with followers; respond to comments, DMs, and reviews
• Identify and collaborate with local food influencers and creators to grow brand reach

Campaign Management

• Plan and execute digital campaigns for new menu launches, seasonal promos, and brand initiatives
• Monitor campaign performance and refine strategies based on analytics and audience feedback

Analytics & Reporting

• Use tools such as Google Analytics, Meta Business Suite, TikTok Insights, and other social media dashboards to track performance
• Prepare monthly performance reports and convert findings into actionable recommendations

E-Commerce Platform Support

• Manage and update listings, menus, and promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
• Ensure menu accuracy, pricing, and promotional updates are current

General Marketing Support

• Assist in photoshoots, marketing events, and branding activities
• Support ad-hoc marketing tasks as required

Requirements

• Diploma / Degree in Marketing, Digital Media, or related field
• Proven experience in digital marketing, social media management, SEO/SEM, and e-commerce / delivery platform handling
• Proficiency in tools such as Meta Business Suite, Google Analytics, TikTok Ads Manager, and SEO software
• Strong content skills (video, photo, short-form social media trends)
• Data-driven, results-oriented mindset
• Ability to work independently, manage multiple tasks, and meet deadlines