Data-Driven Google Ads Campaigns Strategist

HD CONTRACTOR PTE. LTD.; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

HD CONTRACTOR PTE. LTD. is seeking a Digital Marketing Specialist to plan, execute, and optimize SEM campaigns primarily using Google Ads.

You will conduct keyword research, write ad copy, and structure accounts while monitoring performance and budgets to generate leads and conversions. You will collaborate with internal teams, setup conversion tracking, provide client-facing insights, and support SEO activities as needed.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related field.
• Minimum 2 years hands-on experience managing Google Ads accounts.
• Ability to setup and optimize Google Ads end-to-end without supervision.

Responsibilities

• Plan, set up and manage SEM campaigns based on client objectives and targets.
• Conduct keyword research, write ad copy, and structure accounts independently.
• Monitor performance daily/weekly, manage budgets, and optimize for leads and conversions.
• Set up and maintain conversion tracking (Google Tag Manager) and ensure data accuracy.
• Meet with clients to understand goals and translate into campaigns and recommendations.
• Prepare regular reports and explain insights to non-technical clients.
• Coordinate with design, web, content, and account management teams to meet deadlines.
• Support SEO activities when required, including keyword research and on-page optimization.
• Stay updated with digital advertising trends and platform changes.

Skills

Google Ads management

Keyword research

Campaign optimization

Analytics interpretation

Client communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

HD CONTRACTOR PTE. LTD. is seeking a Digital Marketing Specialist to plan, execute, and optimize SEM campaigns primarily using Google Ads.

You will conduct keyword research, write ad copy, and structure accounts while monitoring performance and budgets to generate leads and conversions. You will collaborate with internal teams, setup conversion tracking, provide client-facing insights, and support SEO activities as needed.