Digital Advertising Specialist

Oneness M&C Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Oneness M&C Pte Ltd is looking for a Digital Advertising Specialist to help clients reach marketing goals by planning and executing digital campaigns. You will work directly with clients to understand products, audiences and budgets, translating briefs into SEM strategies.

You will build and optimize Google Ads campaigns, set keywords and bids, monitor performance and report results clearly. This role favors practical experience, numerical skills and collaboration with internal teams.

Qualifications

• Practical experience running Google Ads / SEM campaigns.
• Strong understanding of digital advertising principles and measurement.
• Ability to translate client briefs into executable campaigns.
• Good numerical and analytical skills.
• Experience communicating with diverse business clients.

Responsibilities

• Consult with clients to understand products, targets and budgets.
• Recommend digital advertising approaches aligned with objectives.
• Build and manage Google Ads campaigns and keywords.
• Set targeting, campaign structure and messages for accounts.
• Monitor campaigns, adjust budgets, bids and ads as needed.
• Review results and identify optimization opportunities.
• Prepare clear performance updates for clients.
• Address questions and propose practical solutions.
• Coordinate with designers and content teams for new ads.
• Keep updated on changes to digital advertising platforms.

Skills

Google Ads / SEM campaigns

Digital advertising

Audience targeting

Conversion tracking

Client-facing communication

Analytical ability

SEO knowledge

Agency experience

In-house experience

Job description

Role Overview

As a Digital Advertising Specialist, you will help clients make better use of digital advertising to reach their marketing goals. The position requires someone who is comfortable working on advertising platforms as well as speaking directly with clients to understand what they are trying to achieve.

Your Responsibilities

• Consult with clients to understand their products, target customers, marketing challenges and advertising expectations.
• Recommend suitable digital advertising approaches based on each client’s objectives and budget.
• Build and manage search advertising campaigns using Google Ads.
• Determine appropriate keywords, targeting options, campaign structures and advertising messages for different client accounts.
• Monitor live campaigns regularly and make adjustments to budgets, bids, targeting and advertisements where necessary.
• Review advertising results and identify areas where campaign effectiveness can be improved.
• Prepare clear performance updates for clients without overcomplicating technical advertising data.
• Address campaign-related questions or concerns and recommend practical solutions.
• Coordinate with designers, content teams or other specialists when new advertising materials are required.
• Keep informed of changes to digital advertising platforms and search marketing practices.

Candidate Profile

• Practical experience running Google Ads / SEM campaigns is essential.
• Sound understanding of digital advertising principles, audience targeting and conversion tracking.
• Comfortable in a client-facing environment and able to communicate with different types of businesses.
• Able to understand a client brief and translate it into an executable advertising campaign.
• Good numerical and analytical ability.
• Knowledge of SEO is an added advantage.
• Candidates with marketing or advertising agency experience will have an advantage, although in-house experience is also welcome.
• Able to work independently while collaborating effectively with internal teams.