Customer Relationship Management Executive | CRM Executive

Eurokars Auto Pte Ltd; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

An automotive company in Singapore seeks a Junior Customer Relationship Management Executive. The successful candidate will lead CRM initiatives for BMW, manage customer data, and analyze performance to improve customer experience. A bachelor's degree in a relevant field and proficiency in CRM software are required. This role welcomes candidates without prior work experience but emphasizes strong analytical skills and the ability to work in a fast-paced environment.

Qualifications

• Bachelor's degree or Diploma in a relevant field.
• Proficiency in CRM software.
• Strong analytical skills for data interpretation.

Responsibilities

• Manage customer data and create targeted campaigns.
• Evaluate customer touchpoints to enhance experience.
• Collaborate with teams to implement CRM initiatives.

Skills

Analytical skills

Communication skills

Customer-focused interaction

Education

Bachelor's degree or Diploma in Business, Marketing, Communications, or related field

Tools

Salesforce

Marketing Cloud

Job description

This is a junior Customer Relationship Management Executive role. Candidates without prior work experience are welcome to apply, provided they possess strong analytical skills for data interpretation and strategy development.

Eurokars Auto is looking for a CRM Executive to lead and execute CRM initiatives for BMW. In this role, you’ll manage customer data, create targeted campaigns, and analyse performance to drive brand loyalty and elevate the customer experience for BMW - one of the world’s most iconic automotive brands.

Job Overview

The CRM Executive plays a key role in the management of the CRM systems, such as Salesforce and Marketing Cloud, and its associated processes, campaigns, events, and evaluates data insight and information to develop effective and efficient CRM strategies and activities to improve customers’ journey and experience with the brand and dealership.

Key Responsibilities

Brand Principle & Eurokars Group

Support the Marketing & CRM department and work closely with BMW Asia and other Group support functions to develop, strategise and implement CRM plans and activities.

CRM Strategy and Execution

• Collaborate with Sales, Marketing, Brand Principal and support teams to strategise and implement CRM initiatives aimed at improving the sales funnel conversion, customer experience, brand loyalty, and advocacy.

Customer Journey Online

• Map out and design personalised user journeys on the website to deliver targeted messaging and content based on customer behaviors and preferences.
• Regularly update the website forms, integration, and content for all campaigns and activities and ensure that each campaign is mapped to Salesforce and Marketing Cloud.
• Integrate data from various platforms to create a cohesive and seamless experience across all digital interaction points.

Customer Journey on Salesforce and Marketing Cloud

• Map out and design personalised user journeys to deliver targeted messaging and content based on customer behaviors and preferences.
• Leverage analytics to track engagement, optimize touchpoints, and refine campaigns in real-time for maximum effectiveness.
• Implement triggers and automation to ensure timely, relevant communications throughout the customer lifecycle.
• Integrate data from various platforms to create a cohesive and seamless experience across all digital interaction points.

Customer Experience Enhancement

• Regularly evaluate customer touchpoints and CRM processes, including database management, customer retention activities, and aftersales services.
• Devise a compelling value proposition for customer retention by showcasing the range sales, aftersales services and benefits available at key touchpoints.
• Design and roll out automated communications tailored to customer segments and lifecycle touchpoints to enhance engagement.

Data Custodian

• Maintain and monitor customer and prospect databases (Salesforce, Marketing Cloud, Website, Autoline, and DMS) to ensure data quality, accuracy, and regular updates.
• Promote proper data input practices across the team to maintain consistency.
• PDPA compliance for all databases and marketing campaigns.
• Oversee the maintenance and operational efficiency of the CRM system, ensuring proper functionality and data security.

Data Analysis and Reporting

• Analyse CRM metrics and customer data to generate actionable insights for improving campaign performance and customer engagement.
• Prepare regular reports on key performance indicators (KPIs) and data analysis to track the success of CRM initiatives and actionable recommendations based on customer and sales funnel insights.

Technology Management

• Stay up to date with the latest CRM technologies and trends to recommend system enhancements or new tools that can drive efficiency.
• Oversee the maintenance and operational efficiency of the CRM system, ensuring proper functionality and data security.

Team Collaboration

• Collaborate with cross-functional teams to ensure alignment in customer‑centric strategies and initiatives.

Vendor Management

• Work closely with appointed vendors and agencies to develop, produce CRM‑related collaterals, web pages, EDMs, and other related materials.

Qualifications & Requirements

• Bachelor's degree or Diploma in Business, Marketing, Communications, or related field
• Proficiency in CRM software (e.g., Salesforce, Marketing Cloud)
• Strong analytical skills for data interpretation and strategy development
• Experience with marketing automation tools and platform data integration
• Excellent communication and customer‑focused interaction skills
• Knowledge of automotive industry and customer behavior trends is a plus
• Ability to work independently and collaboratively in a fast‑paced environment