CRM Product Manager

Fuku; Singapore; On-site; SGD 56,000 - 78,000; Full time

Benefits offered by this job

Performance related pay

Salary increment

2% Medical Allowance

Job summary

Fuku is seeking a CRM Product Manager to develop and enhance ZingKey's CRM platform with a strong focus on B2B sales workflows and sales operations.

You will define CRM object relationships, build pipeline, forecasting, and automation features, and collaborate with Sales, Implementation, UI/UX, Engineering, and QA to deliver scalable CRM solutions with AI-assisted capabilities.

Qualifications

• Bachelor's degree in CS/IS/Business or related field.
• 3+ years of CRM, SalesTech, or B2B SaaS experience.
• Strong understanding of B2B sales processes: lead, opportunity, pipeline, forecasting.
• Ability to design configurable scalable CRM solutions and workflows.
• Proficient in creating PRDs, workflows, and prototypes.
• Ability to coordinate with customers, Sales, Implementation, UI/UX, Engineering, QA.

Responsibilities

• Develop and enhance ZingKey's CRM platform with a strong focus on B2B sales workflows and sales operations.
• Build CRM capabilities across the full sales cycle, including lead capture and qualification, opportunity management, pipeline progression, and deal closure.
• Define relationships and workflows between Leads, Accounts, Contacts, Opportunities, and Activities across sales scenarios.
• Design solutions for pipeline management, follow-ups, tasks, quotes, approvals, forecasting, and automation.
• Collaborate with customers, Sales, and Implementation to translate needs into scalable CRM features.
• Develop engagement capabilities across Email, WhatsApp Business, Telephony, Web Forms, and necessary integrations.
• Build sales dashboards, pipeline analytics, conversion funnels, and forecasting tools.
• Identify and implement AI applications in the sales journey (lead scoring, summaries, recommendations, follow-ups).
• Produce PRDs, user stories, workflows, and prototypes; work with UI/UX, Engineering, QA through release.

Skills

CRM systems

SalesTech

B2B SaaS

Product design

Education

Bachelor's degree in CS/IS/Business

Tools

Salesforce

HubSpot

Microsoft Dynamics 365

Zoho CRM

Freshsales

Job description

CRM Product Manager

Salary Range:

• $5000-$7000

Benefits of Joining Us:

• Performance related pay
• Salary increment
• 2% Medical Allowance

Responsibilities:

• Develop and enhance ZingKey's CRM platform with a strong focus on B2B sales workflows and sales operations.
• Build CRM capabilities across the full sales cycle, including lead capture and qualification, opportunity management, pipeline progression, and deal closure.
• Define the relationships and workflows between key CRM objects such as Leads, Accounts, Contacts, Opportunities, and Activities across various sales scenarios.
• Design solutions for pipeline management, customer follow-ups, tasks and reminders, quotations, approvals, sales forecasting, and workflow automation.
• Collaborate directly with customers, Sales, and Implementation teams to understand business sales processes and translate common needs into scalable CRM features.
• Develop customer engagement capabilities across Email, WhatsApp Business, Telephony, and Web Forms, including necessary CRM integrations.
• Build sales dashboards, pipeline analytics, conversion funnels, and forecasting tools to help sales teams and managers track performance and make informed decisions.
• Identify and implement practical applications of AI throughout the sales journey, such as Lead Scoring, conversation summaries, sales recommendations, automated follow-ups, and AI Sales Assistants.
• Produce Product Requirement Documents (PRDs), user stories, workflows, and prototypes, and work closely with UI/UX, Engineering, and QA teams throughout development, testing, and release.

Requirements:

• Bachelor's Degree in Computer Science, Information Systems, Business, or a related discipline.
• At least 3 years of relevant experience in CRM, SalesTech, or B2B SaaS products preferred.
• Strong understanding of B2B sales processes, particularly Lead Management, Opportunity Management, Pipeline Management, and Sales Forecasting.
• Ability to understand different sales models, business rules, and operational workflows, and design CRM solutions that are configurable and scalable.
• Strong business analysis and product design skills, with the ability to independently develop PRDs, workflows, and prototypes.
• Comfortable working across customers, Sales, Implementation, UI/UX, Engineering, and QA teams to bring product requirements through to release.

Added Advantage:

• Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, or Freshsales, either in product development or implementation.
• Background in CRM implementation, CRM consulting, Sales Operations, or Revenue Operations (RevOps).
• Experience with B2B SaaS, SalesTech, or MarTech products.
• Familiarity with WhatsApp Business, Email, Telephony, Marketing Automation, and Lead Capture.
• Good understanding of APIs, Webhooks, CRM data models, system integrations, and multi-tenant SaaS environments.
• Experience building AI or agent-based features for CRM, sales automation, or sales intelligence.