Creative Group Head

THE GOVT PRIVATE LIMITED; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading creative agency in Singapore is seeking a Creative Group Head (Copy) to inspire and elevate their copy craft across key accounts. You will lead and mentor a team of copywriters while driving concept development and ensuring high standards in all deliverables. The role requires strong leadership, creativity, and the ability to build impactful client relationships, fostering a culture of collaboration and high standards within the team. This is a unique opportunity to shape the creative direction and output of exceptional campaigns.

Responsibilities

• Lead and oversee copy-driven creative work across multiple accounts.
• Shape and strengthen creative concepts from brief to delivery.
• Drive concept development for integrated and brand campaigns.
• Maintain excellence in copy craft across all touchpoints.
• Partner closely with clients in creative conversations.
• Act as a trusted creative advisor balancing ideas with strategy.
• Lead and mentor a team, providing direction and feedback.
• Ensure creative outputs align with brand strategy.
• Be a guardian of craft, pushing work to be sharper and impactful.

Skills

Leadership

Creative Direction

Advertising

Creative Strategy

Digital Marketing

Storytelling

Conceptual Thinking

Creative Thinking

Concept Development

Job description

Roles & Responsibilities

We’re looking for a Creative Group Head (Copy) to lead, inspire, and elevate the agency’s copy craft and creative thinking across key accounts and projects. You are a senior creative leader with sharp instincts, strong conceptual thinking, and an unwavering commitment to craft. You’re as comfortable shaping big ideas as you are refining the smallest line of copy.

As a Creative Group Head, you are a trusted partner to the creative leaders, a steady presence for clients, and a mentor to the next generation of writers. You set the creative bar, ensure consistency in thinking and output, and play a critical role in driving work that is brave, culturally relevant, and strategically sound.

What You Will Be Doing

Creative Leadership & Idea Stewardship

• Lead and oversee copy‑driven creative work across multiple accounts and projects, ensuring consistently high standards of thinking and execution.
• Shape and strengthen creative concepts from brief to delivery, with a strong point of view on storytelling, tone, and messaging.

Concept Development & Copy Craft

• Drive concept development for integrated, social, digital, and brand campaigns, with a clear understanding of how copy performs across platforms.
• Maintain excellence in copy craft across all touchpoints — from campaign lines and long‑form storytelling to social and tactical executions.

Client Partnership

• Partner closely with clients, leading creative conversations, presentations, and discussions with confidence and clarity.
• Act as a trusted creative advisor, balancing bold ideas with commercial and strategic realities.

Team Leadership & Mentorship

• Lead, mentor, and grow a team of copywriters and creatives, providing clear direction, constructive feedback, and ongoing development.
• Foster a culture of high standards, collaboration, and creative curiosity within the team.

Quality Control & Consistency

• Ensure creative outputs are aligned with brand strategy, creative vision, and agency standards across all deliverables.
• Be a guardian of craft, detail, and consistency — pushing work to be better, sharper, and more impactful.

Who We Are Looking For

• A natural creative leader with strong opinions — but open to collaboration
• Someone who takes pride in developing people, not just producing work
• Calm under pressure, clear in direction, and generous with feedback
• Hungry to push ideas further while holding the line on quality

Tell employers what skills you have

• Leadership
• Creative Direction
• Advertising
• Creative Strategy
• Strategy
• Digital Marketing
• Storytelling
• Conceptual Thinking
• Creative Thinking
• Concept Development