Contract Director, E-Commerce, South East Asia and Pacific

FRHI HOTELS & RESORTS (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A multinational hospitality company in Singapore is seeking a Director of E-Commerce to oversee online revenue growth for various brands including Sofitel and MGallery. This role involves defining and implementing strategies to maximize digital performance across 56 hotels in the region. You will lead a team, partner with global experts, and enhance the digital visibility and revenue of properties. Strong experience in revenue management and cross-channel strategies is essential for this fixed-term position starting in January 2026.

Qualifications

• Experience in managing E-commerce strategies in a hospitality context.
• Strong analytical skills to audit and optimize revenue performance.
• Ability to lead teams and collaborate with different departments.

Responsibilities

• Drive online revenue growth across all digital platforms.
• Define and execute regional digital commerce strategy.
• Partner with global experts to enhance digital visibility.

Skills

CRM

Revenue Management

Business Intelligence

Marketing

Strategy

B2B

Revenue Growth

Audit

Job description

Roles & Responsibilities

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence and Retail. We are fully accountable for Topline performance, across all client segments.

We are looking to replace our Director E-Commerce South East Asia and Pacific for Sofitel, MGallery & Emblems during her maternity / parental leave for a period of minimum 6 months starting Mid-January 2026. This fixed-term position is based in Singapore and reports to the VP E-commerce & Acquisition.

As Contract Director of E-commerce, your core mission is to drive online revenue growth by building and optimizing a high-performing digital ecosystem. You are accountable for achieving the annual online revenue targets for your region and hotel portfolio.

You will lead, empower and accelerate the region’s online business performance across all hotels. You will define and execute the regional digital commerce strategy, guide and inspire hotel E-commerce Directors and ensure every property maximizes its online visibility and revenue across both direct channels (brand.com, ALL.com, CRM, Loyalty) and indirect channels (OTAs, Metasearch, GDS, Bedbanks).

You will partner closely with global digital and marketing experts to enhance visibility, traffic and conversion across all platforms, ensuring the region consistently delivers best-in-class digital performance and commercial results.

Main Missions

• In accordance with the central strategy, you design and implement the B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems in SEAPAC (total of 56 hotels,12,000 rooms).
• You build commercial action plans and develop business opportunities.
• You audit, follow and report on the deployment and performances of the distribution strategy.
• You are the local relay of the central team and work closely with local operational teams to help them achieve their budgets.
• You support & train La Maison’s hotels located in South East Asia & Pacific in their online distribution.

Key Performance Indicators (KPIs)

• Revenue
• Net RevPAR
• Direct vs. Indirect weight
• Conversion rate
• Contribution rate
• App download
• Content score
• Rate parity

Skills

• CRM
• Revenue Management
• Missions
• Business Intelligence
• Property
• Marketing
• Strategy
• Weight
• B2B
• Revenue Growth
• Audit