Channel & Category Marketing Lead for Launch & Growth

LIXIL INTERNATIONAL (Korn Ferry); Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

LIXIL is seeking a senior trade marketer to drive go-to-market for new launches in Singapore and Malaysia. You will shape positioning, pricing, channel readiness, and calendars while collaborating with APAC Category and Sales teams.

You will lead category development for focus areas and support retail, dealer programmes, and project specification efforts across markets. The role requires showroom and on-site presence and extensive cross-market coordination.

Qualifications

• 6-10 years in trade, channel or category marketing in building materials, durables, or a specification-led business.
• Comfortable in showroom and on-site visits, not only presenting from a deck.

Responsibilities

• Go-to-market for new launches (SG & MY): Own positioning, pricing story input, channel readiness, launch calendar and post-launch review.
• Category development: Own category development plans for focus categories (shower toilets, fittings, showers) with Sales and APAC Category.
• Retail & dealer programme: Run sell-in materials, in-store activation, POSM, dealer training support and co-marketing.
• Project & specification route: Support LEC/PCS with ID and A&D materials, specifier content, project references, and CPD or trade events.
• Trade marketing budget: Manage the trade marketing budget and promotional calendar with Sales.
• Campaign localisation: Localise regional brand and product campaigns for both markets, including Malaysia distributor needs.

Skills

Trade marketing

Channel marketing

Category marketing

Showroom visits

Marketing analytics

Education

Bachelor's in Marketing

Tools

CRM software

Excel

PowerPoint

POSM tools

Job description

LIXIL is seeking a senior trade marketer to drive go-to-market for new launches in Singapore and Malaysia. You will shape positioning, pricing, channel readiness, and calendars while collaborating with APAC Category and Sales teams.

You will lead category development for focus areas and support retail, dealer programmes, and project specification efforts across markets. The role requires showroom and on-site presence and extensive cross-market coordination.