Manager, Channel & Category Marketing

LIXIL INTERNATIONAL (Korn Ferry); Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

LIXIL is seeking a senior trade marketer to drive go-to-market for new launches in Singapore and Malaysia. You will shape positioning, pricing, channel readiness, and calendars while collaborating with APAC Category and Sales teams.

You will lead category development for focus areas and support retail, dealer programmes, and project specification efforts across markets. The role requires showroom and on-site presence and extensive cross-market coordination.

Qualifications

• 6-10 years in trade, channel or category marketing in building materials, durables, or a specification-led business.
• Comfortable in showroom and on-site visits, not only presenting from a deck.

Responsibilities

• Go-to-market for new launches (SG & MY): Own positioning, pricing story input, channel readiness, launch calendar and post-launch review.
• Category development: Own category development plans for focus categories (shower toilets, fittings, showers) with Sales and APAC Category.
• Retail & dealer programme: Run sell-in materials, in-store activation, POSM, dealer training support and co-marketing.
• Project & specification route: Support LEC/PCS with ID and A&D materials, specifier content, project references, and CPD or trade events.
• Trade marketing budget: Manage the trade marketing budget and promotional calendar with Sales.
• Campaign localisation: Localise regional brand and product campaigns for both markets, including Malaysia distributor needs.

Skills

Trade marketing

Channel marketing

Category marketing

Showroom visits

Marketing analytics

Education

Bachelor's in Marketing

Tools

CRM software

Excel

PowerPoint

POSM tools

Job description

Take new launches to market and grow the categories through the retail and project channels in both markets.

Key Responsibilities

Go-to-market for new launches (SG & MY): Own positioning, pricing story input, channel readiness, launch calendar and post-launch review.

Category development: Own category development plans for focus categories (shower toilets, fittings, showers) with Sales and APAC Category.

Retail & dealer programme: Run sell-in materials, in-store activation, POSM, dealer training support and co-marketing.

Project & specification route: Support LEC/PCS with ID and A&D materials, specifier content, project references, and CPD or trade events.

Trade marketing budget: Manage the trade marketing budget and promotional calendar with Sales.

Campaign localisation: Localise regional brand and product campaigns for both markets, including Malaysia distributor needs.

KPIs

Sell-out and sell-in of focus SKUs; listing and distribution gains

Launch readiness on time and in full, by channel

Specification pipeline supported into the Project Channel

Trade and dealer programme participation

Key Interfaces

Sales (SG and MY)

APAC Category and Product Marketing

LEC / PCS

Project Channel

Distributors and dealers

Profile

6-10 years in trade, channel or category marketing in building materials, durables, or a specification-led business

Comfortable in a showroom and on a site visit, not only behind a deck

LIXIL is the most comprehensive and connected global company in the housing and building industry. We provide human-centric innovations that enhance people's living spaces. From sanitary ware, bathroom fixtures and kitchen systems to a full lineup of interior and exterior materials and products for houses and major architectural projects, we bring together connected expertise, beautiful design, reliable quality and a responsible approach to business. Whether for a modern office in a business complex, a family home, an airport or museum, our ambition is to create good living through a focus on living technology that truly enhances our everyday lives.

LIXIL was born in 2011 through a merger of five of Japan's most successful building materials and housing companies. Since then, we have expanded internationally by acquiring some of the most trusted names in our industry, including American Standard, GROHE, and the Permasteelisa Group. We provide a comprehensive array of products and services through four major business units: LIXIL Water Technology, LIXIL Housing Technology, LIXIL Building Technology, and LIXIL Kitchen Technology, as well as Japan-based business units covering sales, distribution and retail, and housing services.

Today, we are a global enterprise with over 70,000 employees worldwide, 101 production sites generating a topline revenue of USD15.9b & Core Earnings of USD787m (FYE 31 March 2017). LIXIL is present in 150 countries, and our products and services are used by more than a billion people around the world every day.

We are market leader in the following :

Global - Plumbing-related products,Water faucets, Curtain walls

Japan - Kitchen systems, Housing window sashes, Entrance doors, Unit bathrooms, Exteriors

North America - Sanitary ware

Europe - Sanitary fittings

For more detailed information about our group, please refer to our Corporate website at www.lixil.com

LIXIL is the most comprehensive and connected global company in the housing and building industry. We provide human-centric innovations that enhance people's living spaces. From sanitary ware, bathroom fixtures and kitchen systems to a full lineup of interior and exterior materials and products for houses and major architectural projects, we bring together connected expertise, beautiful design, reliable quality and a responsible approach to business. Whether for a modern office in a business complex, a family home, an airport or museum, our ambition is to create good living through a focus on living technology that truly enhances our everyday lives.

LIXIL was born in 2011 through a merger of five of Japan's most successful building materials and housing companies. Since then, we have expanded internationally by acquiring some of the most trusted names in our industry, including American Standard, GROHE, and the Permasteelisa Group. We provide a comprehensive array of products and services through four major business units: LIXIL Water Technology, LIXIL Housing Technology, LIXIL Building Technology, and LIXIL Kitchen Technology, as well as Japan-based business units covering sales, distribution and retail, and housing services.

Today, we are a global enterprise with over 70,000 employees worldwide, 101 production sites generating a topline revenue of USD15.9b & Core Earnings of USD787m (FYE 31 March 2017). LIXIL is present in 150 countries, and our products and services are used by more than a billion people around the world every day.

We are market leader in the following :

Global - Plumbing-related products,Water faucets, Curtain walls

Japan - Kitchen systems, Housing window sashes, Entrance doors, Unit bathrooms, Exteriors

North America - Sanitary ware

Europe - Sanitary fittings

For more detailed information about our group, please refer to our Corporate website at www.lixil.com