Channel Marketing Manager - Off-Trade Activation

Private Advertiser; Singapore; Sur place; SGD 90 000 - 150 000; Plein temps

Résumé du poste

Private Advertiser in Singapore seeks a Channel Marketing Lead to drive the Off-Trade strategy across SHM and CVS, translating channel and Brand priorities into customer-specific plans and in-store shopper experiences.

You will partner with Sales and Brand to drive Joint Business Planning and customer programmes, leveraging shopper insights to identify growth opportunities and improve channel performance.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Commerce or related discipline.
• 5–8 years of FMCG experience in Channel/Trade/Shopper Marketing with exposure to Off-Trade/Modern Trade.
• Strong understanding of retail customers, shopper behaviour, promotional planning and in-store execution across Off-Trade channels.
• Proven experience translating Brand campaigns into customer- and shopper-relevant in-store activations.
• Experience partnering Sales teams on customer planning and Joint Business Planning, translating channel priorities into customer programmes.
• Strong analytics capability with hands-on experience using Nielsen or similar data to translate insights into actions.
• Experience managing shopper activations, external agencies and Channel Marketing budgets.
• Strong stakeholder management and cross-functional collaboration with Sales and Brand Marketing.

Responsabilités

• Translate the Off-Trade channel strategy into actionable SHM and CVS customer, promotional and activation plans.
• Bring Brand campaigns to life in-store with channel- and customer-relevant activations.
• Lead planning and execution of trade promotions, activations, launches and seasonal in-store initiatives.
• Own Channel Marketing contribution to Joint Business Planning for Off-Trade customers.
• Partner with Sales, Brand and cross-functional teams to ensure effective commercialisation and execution.
• Lead market/share analysis using Nielsen and other data to derive insights and recommendations.
• Manage shopper and activation agencies to ensure quality execution and budget utilisation.
• Identify trends and opportunities to strengthen Off-Trade performance.

Connaissances

Channel Marketing

Trade Marketing

Shopper Marketing

Brand Collaboration

Budget Management

Cross-functional

Joint Planning

Analytics

Agency Management

Formation

Bachelor's Degree in Marketing or related field

Description du poste

Private Advertiser in Singapore seeks a Channel Marketing Lead to drive the Off-Trade strategy across SHM and CVS, translating channel and Brand priorities into customer-specific plans and in-store shopper experiences.

You will partner with Sales and Brand to drive Joint Business Planning and customer programmes, leveraging shopper insights to identify growth opportunities and improve channel performance.