Senior Marketing Leader - Luxury DTC, SG & MY

LIXIL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

LIXIL Singapore is seeking a seasoned marketing leader to oversee all category marketing management in SG & MY. You will gather local insights, shape the product roadmap with regional teams, and drive a strong generation plan and category communication.

Responsibilities include brand building across D2C and B2B, marcoms, P&L management, and digital transformation to map the consumer journey. You will collaborate with regional teams and local sales to grow revenue while ensuring brand equity.

Qualifications

• Minimum 10 years in a marketing role with at least 5 years of experience managing a small team.
• Bachelor's degree in Business, Marketing, Communications, or equivalent. Local university graduates are preferred.
• Experience in managing premium, luxury brands especially with DTC business models
• Keen business acumen and have a good understanding of P&L

Responsibilities

• Lead brand building and management across D2C and B2B.
• Develop integrated marcom strategies for brand awareness, loyalty, and engagement across digital and traditional channels.
• Own the lifecycle of product categories from portfolio management to go-to-market strategy.
• Collaborate with APAC category team and local sales on campaigns, promotions, pricing, and launches.
• Establish KPIs, track campaign ROI, and optimize marketing strategies based on data.

Skills

Local & regional marketing experience

Brand management (premium/luxury)

DTC marketing

P&L understanding

Cross-functional leadership

Communication skills

Project management

Data analytics / GA / CRM / Adobe

Strategic thinking

Education

Bachelor's degree in Business, Marketing, Communications, or equivalent

Tools

Google Analytics

CRM systems

Adobe Creative Suite

Email marketing platforms

Job description

LIXIL Singapore is seeking a seasoned marketing leader to oversee all category marketing management in SG & MY. You will gather local insights, shape the product roadmap with regional teams, and drive a strong generation plan and category communication.

Responsibilities include brand building across D2C and B2B, marcoms, P&L management, and digital transformation to map the consumer journey. You will collaborate with regional teams and local sales to grow revenue while ensuring brand equity.