Branding Manager (F&B Cafe) -CK

Pasona Singapore Pte. Ltd.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading food and beverage company in Singapore seeks a Branding Manager to lead the launch of a new bakery café. The role involves overseeing brand development, adapting products to local tastes, managing supplier relationships, and ensuring compliance with safety standards. Candidates should have at least 3 years of branding experience in the F&B sector and possess strong leadership skills. Fluency in Mandarin is a plus. Interested applicants should send their resumes to the specified email.

Qualifications

• At least 3 years of related experience including Management experience.
• Proven experience in branding and launching F&B concepts.
• Ability to adapt and localize existing product concepts to the Singapore market.

Responsibilities

• Lead brand development and localization strategy for Singapore market.
• Develop and execute sales and marketing strategies.
• Manage relationships with suppliers and vendors.

Skills

Branding experience

Management experience

Leadership skills

Understanding of Singapore F&B regulations

Network in F&B industry

Fluent in Mandarin

Job description

Location: Central

Position: Branding Manager (F&B Cafe) Job ID: 19901- CK

Salary: Basic up to $9,000

Industry: F&B

5 days work week including weekends

Responsibilities

Our client is seeking an experienced Branding Manager to lead the launch and growth of their new bakery café in Singapore. This is a critical leadership position that will report directly to the Director and will oversee the brand development, product planning, sales strategy, and team management, with the goal of establishing a locally rooted, community-focused brand.

As the Branding Manager, you will play a key role in shaping the café's identity in the Singapore market, adapting the existing product and packaging concepts to suit local preferences, and building strong connections with suppliers, vendors, and other partners. The role involves full oversight of operations from launch to eventual multi-store expansion.

Key Responsibilities

• Lead the brand development and localization strategy for the Singapore market
• Oversee product planning and development, in alignment with the brand’s concept
• Develop and execute sales and marketing strategies tailored to local customers
• Manage relationships with suppliers, vendors, and service providers (e.g. packaging, kitchenware, etc.)
• Ensure hygiene, food safety, and regulatory compliance standards are met
• Recruit, train, and manage the in-store and support teams
• Be actively involved in the launch phase, including being on-site at the café during opening
• Collaborate with the Director on long-term business development and potential expansion plans
• Build a brand that integrates with the local community and earns customer loyalty

Requirements

• At least 3 years of related experience including Management experience
• Proven experience in branding and launching F&B concepts, preferably cafés or Western-style restaurants
• Possess good hygiene and safety certificate and great understanding of Singapore’s F&B regulations and licensing procedures
• Strong understanding of the Singapore F&B market and local consumer preferences
• Existing network or contacts within the Singapore F&B industry (vendors, suppliers, consultants)
• Ability to adapt and localize existing Japanese product concepts and packaging to the Singapore market
• Fluent in Mandarin is an advantage to liaise with Mandarin speaking partners, suppliers, or internal teams
• Strong leadership and people management skills
• Hands‑on, flexible, and able to take initiative, especially during the start‑up phase
• Knowledge or experience in Western cuisine or similar industries
• Willingness to be involved on-site at the store during the opening period
• Understanding of non-halal restaurant operations (as this café is not Halal-certified)
• On‑site F&B experience (full‑time position) is required
• Experience with multi‑store expansion strategy will be an added advantage
• Japanese speaking skill will be an added advantage to liaise with Japan HQ and Japanese speaking counterparts, however is not a must.

Interested applicants please send your resume to [e-mail] with email subject header " Branding Manager (F&B Cafe) Job ID:19901 - CK".