Brand & Marketing Manager

Yumiko F&B; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Yumiko F&B’s dance club seeks a dynamic Marketing Lead to build and protect the brand while driving footfall and revenue through strategic marketing and brand positioning.

You will own brand identity, campaigns, social media, events, digital analytics, PR, partnerships, and customer experience, collaborating with the events team to maximize weekly and special events.

This role blends creative direction with data-driven optimization in a vibrant nightlife environment.

Responsibilities

• Define brand identity, tone, visual style, and core values.
• Ensure all touchpoints align with brand guidelines.
• Maintain consistency in messaging across platforms.
• Plan and execute integrated marketing campaigns online and offline.
• Create promotional content for themed nights, events, and launches.
• Oversee email campaigns, SMS blasts, and promotional offers.
• Manage social platforms and monthly content calendar.
• Collaborate with events team for weekly and special events promotions.
• Coordinate with performers/DJs for pre-event promotion and hype.
• Leverage influencers and nightlife personalities to drive hype.
• Plan and manage paid ads on Google, Meta, TikTok, etc.; track ROI.
• Use analytics tools to measure campaign success and tweak strategies.
• Build relationships with media outlets and coordinate press coverage.
• Develop partnerships for co-branded events and sponsorships.
• Monitor reviews and sentiment to suggest marketing/service improvements.

Job description

Primary Purpose

To build, promote, and protect the dance club’s brand while driving consistent footfall and revenue through strategic marketing and brand positioning.

Key Responsibilities

1. Brand Strategy & Identity

• Define the club’s brand identity, tone, visual style, and core values.
• Ensure all touchpoints (digital, print, venue decor, events) align with brand guidelines.
• Maintain consistency in messaging across all platforms.

2. Marketing Campaigns

• Plan and execute integrated marketing campaigns (online & offline).
• Create promotional content for themed nights, special events, and new launches.
• Oversee email campaigns, SMS blasts, and promotional offers.

3. Social Media & Content

• Manage all social platforms (Instagram, Facebook, TikTok, Threads, etc.).
• Create a monthly content calendar showcasing DJs, events, and behind-the-scenes.
• Engage with followers, respond to DMs, and drive conversation.

4. Event Promotion

• Work closely with the events team to market weekly and special events.
• Coordinate with performers/DJs for pre-event promotion (collaborative posts, shoutouts).
• Leverage influencers and nightlife personalities to drive hype.

5. Digital Marketing & Analytics

• Plan and manage paid ads on Google, Meta, TikTok, etc.
• Track and optimize marketing spend and ROI.
• Use analytics tools (Google Analytics, Meta Insights) to measure campaign success and tweak strategies.

6. Public Relations

• Build relationships with media outlets, nightlife blogs, and event listings.
• Coordinate press releases and media coverage for big events or launches.
• Handle crisis communication if needed (e.g. negative PR or social backlash).

7. Partnerships & Collaborations

• Partner with alcohol brands, fashion labels, and other lifestyle entities for co-branded events.
• Manage barter deals, sponsor activations, and brand tie-ups.

8. Customer Experience Feedback

• Monitor online reviews and customer sentiment on social media, Google, TripAdvisor, etc.
• Use feedback to suggest improvements in marketing, events, or service.